> Markdown version of [/jobs/ext/2366425-content-insights-manager-entertainment-and-reality-qual-and-quant-researcher](https://www.wearedevelopers.com/jobs/ext/2366425-content-insights-manager-entertainment-and-reality-qual-and-quant-researcher). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Content Insights Manager, Entertainment and Reality (Qual and Quant Researcher) - **Company:** ITV plc. - **Location:** London, UK - **Salary:** £50,000.0 - £54,000.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Data Presentation, Data Visualization - **Published:** August 21, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=e4696ec46cf3c16e ## About the Role * Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers * Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends. * Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion. * Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights * Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships * Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects Other things we're looking for (key criteria) * Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential. * Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends. * Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects. * A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content * Experience in building relationships with Creative Stakeholders ## Description We're seeking an Insight Manager to work within the Content Insight Team. The Content Insight Team work closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. The role will work primarily across Entertainment and Reality programmes, working closely with the Senior Insight Manager to help deliver key insights on our programmes, genres and channels., * Ratings Analysis: Monitoring and reporting of programme performance * Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes * Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content - from Pre to Post Broadcast Research * Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods * Questionnaire Design & Execution: Develop and analyse questionnaires to gather feedback on Content * Qualitative Insights: Facilitate or commission focus groups to gather "deep-dive" audience feedback, when required * Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story" of the viewer to non-analytical creative stakeholders * Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative. ## Related Videos - [Web-based Information Visualization](https://www.wearedevelopers.com/videos/84-web-based-information-visualization) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Quality of Hire - Measuring The Impact of Talent Acquisition](https://www.wearedevelopers.com/videos/1483-quality-of-hire-measuring-the-impact-of-talent-acquisition) - [Python Data Visualization @ Deepnote (w/ PyViz overview)](https://www.wearedevelopers.com/videos/113-python-data-visualization-deepnote-w-pyviz-overview) - [Beyond the Numbers: Engineering Recruiting Excellence Through Quality, Data, and Team Empowerment](https://www.wearedevelopers.com/videos/1491-beyond-the-numbers-engineering-recruiting-excellence-through-quality-data-and-team-empowerment) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [How to Write a CV and Interview if You Don't Fully Qualify For The Job](https://www.wearedevelopers.com/magazine/183-how-to-write-a-cv-and-interview-if-you-don-t-fully-qualify-for-the-job) - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [IT Salaries in UK](https://www.wearedevelopers.com/magazine/288-it-salaries-in-uk) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023)