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# CRM Specialist, AI-first

- **Company:** The Customization Group
- **Location:** Köln, Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Spreadsheets, Customer Data Management, SQL Databases, Prompt Engineering
- **Published:** August 27, 2026
- **Apply:** https://de.indeed.com/viewjob?jk=d395d4f8191ddccc

## About the Role

+ Typically 2-4 years in CRM, lifecycle or email marketing.
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 + Hands-on, demonstrable experience with agentic AI in a marketing context - content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
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 + Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
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 + Able to judge AI output critically - you know when it's good enough and when it isn't.
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 + Working-level English for a globally distributed team., + Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
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 + Basic data skills (SQL, spreadsheets) for segmentation., + You've already used AI to do real marketing work, not just experimented.
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 + You like being the person who introduces a new capability to a team.
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 + You're pragmatic - output that ships beats a clever demo.
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 + You keep a human in the loop and can explain why.

## Description

Have you already used AI to do real marketing work - and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.

TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we're deliberately adding. Think of this as an AI-first CRM manager seat: you'll do hands-on newsletter production from day one while pairing marketing know-how with practical AI - content generation, predictive segmentation, personalization, workflow automation - and set the standard for how the team uses it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.

In a nutshell -run hands-on newsletter production and make our CRM smarter with AI - content, segmentation, personalization - setting the standard as you go., Emarsys as the CRM core, agentic AI already in daily use across the company, and room to standardize what the CRM team adopts next - that part is yours to shape.


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