> Markdown version of [/jobs/ext/2379642-director-content-platform](https://www.wearedevelopers.com/jobs/ext/2379642-director-content-platform). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Content Platform - **Company:** Inter-Continental Hotels Corporation - **Location:** Atlanta, GA, United States (Remote available) - **Experience:** Expert - **Contract:** Franchise - **Skills:** 3d Models, Data Governance, Location-Based Services, Machine Translation, Meta-Data Management, Generative AI - **Published:** August 20, 2026 - **Apply:** https://www.juju.com/job/00000000gnycqd ## About the Role + 7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems. + Deep knowledge of modern media formats, and omni-channel media requirements. + Experience with metadata management and experience with large DAM, CMS, PIM platforms + Experience with fundamentals of project management. + Excellent verbal and presentation skills. + Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional). + Demonstrated experience in leading and developing people. + Hospitality industry experience a plus, but not required. ## Description IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole. The Director, Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality. + Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders. + Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups. + Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross-platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities. This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time. Your Day to Day + Oversee end-to-end administration of all content including all visual assets and descriptive text (product content). + Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation. + Continuously streamline and optimize existing processes or operational design for forward improvement. + Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally. + Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including: -Creative enhancement services -Location services -User Reviews -Off-shore partners, and more + Oversight of a broad range of automated creative apps and quality enhancement capabilities. + Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally. + Enforcement of data governance and file standards; work with core team to continuously improve governance policy. + Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily. + Work with platform and tech support leads to contribute to policy and operational requirements that you will lead. + Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers. ## Related Videos - [TresJS a new declarative ThreeJS as Vue components](https://www.wearedevelopers.com/videos/543-tresjs-a-new-declarative-threejs-as-vue-components) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [Data Governance in the Era of AI](https://www.wearedevelopers.com/videos/1622-data-governance-in-the-era-of-ai) - [Coffee with Developers - Maria Apazoglou](https://www.wearedevelopers.com/videos/1209-coffee-with-developers-maria-apazoglou) - [Cross platform Augmented Reality development with React Native](https://www.wearedevelopers.com/videos/160-cross-platform-augmented-reality-development-with-react-native) - [PoC “Austria Experience Data Hub”](https://www.wearedevelopers.com/videos/92-poc-austria-experience-data-hub) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Dev Digest 132 - Binging WADFlix?](https://www.wearedevelopers.com/magazine/473-dev-digest-132-binging-wadflix) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline) - [How to Turn Community Events Into a Powerful AI GTM Engine: The Daytona Playbook](https://www.wearedevelopers.com/magazine/732-how-to-turn-community-events-into-a-powerful-ai-gtm-engine-the-daytona-playbook)