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# Social Media Specialist

- **Company:** GLEIM, LLC
- **Location:** Gainesville, FL, United States
- **Contract:** Permanent contract
- **Skills:** Google Analytics, Facebook Insights
- **Published:** August 4, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=ac1aa4a4bb88ee48

## About the Role

* Applicable 4-year degree in Social Media Marketing, Digital Media, Marketing, Public Relations, or a related field, or equivalent practical experience.
 * Experience in a social media role is a plus.
 * Knowledgeable about social media best practices.
 * Understanding of social media KPIs.
 * Must be able to work full-time on-site in Gainesville, Florida.
 * Previous experience with video or familiarity in education, aviation, exam prep, and/or accounting spaces, prior acting as a subject matter expert and with video is a plus.

## Description

As a highly motivated and creative Social Media Specialist at Gleim, you will play a pivotal role in designing and implementing social media strategies that enhance brand awareness, support marketing, and boost sales efforts. You will develop and manage high-quality, engaging content across various social platforms, working closely with the marketing team and stakeholders across the company to maintain a consistent brand voice., * Social Media Campaigns: Design and execute advertising campaigns to promote products and events. Set clear objectives and keep in line with established, brand, voice, and tone.

 * Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
 * Communicate the Gleim brand in a positive, authentic way that will attract target market.
 * Keep up to date with the latest social media trends and best practices to ensure strategies remain relevant.
 * Generate inbound traffic and turn followers into customers through content development and strategy. Propose ideas for lead generating and demand generating content.
 * Work closely with the digital marketing strategist to set engagement and conversion strategy.
 * Track Performances: Use tools like Facebook Insights, Google Analytics, and other native social media analytics tools to monitor the efficacy of social media campaigns and strategies.
 * Report Insights: Regularly report on social media engagement (likes, shares, comments), growth of follower base, and other key performance indicators (KPIs). Use these insights to refine strategies.
 * Work closely with other team members and different departments, including but not limited to sales, and customer service, to ensure that the social media strategy supports overall business goals.


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