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# Digital Analytics Tagging Manager

- **Company:** Hargreaves Lansdown
- **Location:** Bristol, UK
- **Contract:** Permanent contract
- **Skills:** JavaScript (Programming Language), Data Analysis, Software Debugging, Digital Data, Web Analytics, Google Tag Manager, Data Layers, Front End Software Development
- **Published:** August 7, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=11657f3f188fd9c2

## About the Role

* Hands-on experience implementing digital tracking using Google Tag Manager.
 * Understanding of event-based data collection for analytics and/or advertising purposes.
 * Experience with enterprise Digital Analytics tools, ideally Amplitude.
 * Experience working with data layers, events, and front-end implementations.
 * Strong attention to detail and disciplined approach to validation and QA.
 * Experience with using Javascript to collect and manipulate data from front end applications.
 * Awareness of privacy, consent, and regulatory considerations in data collection.
 * Curious and proactive mindset, with willingness to learn and improve tagging approaches.
 * Experience in financial services or regulated industries preferred but not required.

## Description

The Digital Tagging Manager supports the collection of high quality digital data from HL's digital front ends by helping to specify, implement, validate, and distribute event level data using Google Tag Manager (GTM). Working closely with the Senior Digital Tagging Manager, Digital Analytics, and Data Activation teams, this role ensures that tracking is implemented accurately, consistently, and in line with agreed measurement frameworks.

The role plays a key part in translating tracking requirements into robust GTM implementations that support analytics, experimentation, and advertising use cases. The Digital Tagging Manager is curious and proactive, contributing ideas for improving data collection and coverage, while understanding the importance of privacy by design, consent, and disciplined data collection methodology in a regulated environment.

What you will be doing

 * Implement and maintain digital tracking across web and app front ends using Google Tag Manager.
 * Support the specification of event tracking requirements for analytics, experimentation, and advertising use cases.
 * Configure tags, triggers, and variables in GTM in line with agreed data layer and measurement standards.
 * Validate data collection through testing, debugging, and QA to ensure accuracy and completeness.
 * Support the distribution of collected data to downstream tools (e.g. analytics, activation, media platforms).
 * Work closely with Senior Digital Tagging Manager to improve data collection coverage and consistency.
 * Collaborate with Engineering, Product, Analytics, and Activation teams to embed tagging into delivery processes.
 * Identify tracking gaps, issues, or risks, escalating where appropriate with clear evidence.
 * Adhere to data privacy, consent, and regulatory requirements, ensuring tagging implementations follow approved patterns.


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