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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr. Consumer Insights Analyst - **Company:** GT's Living Foods - **Location:** Los Angeles, CA, United States - **Experience:** Expert - **Salary:** $110,000.0 - $145,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Microsoft PowerPoint, Power BI, SQL Databases, Data Analytics - **Published:** May 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=361f0846707245d0 ## About the Role * 4-7+ years in consumer insights, market research, brand strategy, or CPG commercial analytics roles. * Bachelor's Degree (or equivalent experience) in Marketing, Business, Psychology, Sociology, Economics, Statistics, Data Analytics, or a related field., * Hypothesis-led problem solving; able to turn ambiguity into structured learning and clear decisions. * Storytelling that wins: concise, executive-ready writing and visuals; clear takeaways and recommendations. * Rigor and integrity: attention to methodology, bias checks, and defensible conclusions. * Influence without authority; strong partnership with Brand, Innovation, Sales, and cross-functional stakeholders. * Ownership mindset; reliable delivery under deadlines with strong prioritization. Functional/Technical Skills * Advanced Excel and PowerPoint; ability to communicate insights clearly and persuasively. * Familiarity with consumer research methods: sampling, questionnaire design, basic statistics, and interpretation. * Experience with common insights tools (e.g., Numerator, Zappi, Mintel-type sources, panels) preferred. * Power BI/SQL familiarity is a plus but not required. Additional Skills: * Hands-on experience designing and executing primary research (quant and qual) and synthesizing secondary sources into actionable insights. * Experience managing research vendors and tools (survey platforms, panels, trend services); comfortable owning budgets and timelines. * Experience translating research into recommendations for innovation, messaging/claims, and brand strategy. ## Description The Senior Analyst, Consumer Insights owns GTLF's consumer learning engine translating consumer behavior, needs, and trends into decision-ready insights that shape innovation, positioning, messaging, and retailer storytelling. This role designs and executes primary and secondary research, partners with Brand, Innovation, and Category/Retail Insights, and ensures consumer learnings are converted into clear recommendations tied to commercial levers (innovation pipeline choices, price/pack, claims, and shopper conversion). The Senior Analyst follows established QA standards, so insights are executive and customer ready., * Convert business questions into testable hypotheses and research plans; define success criteria and expected decisions/actions. * Prioritize work to focus on the highest-impact learning questions; maintain an active pipeline of research and insight deliverables. * Design and execute consumer research (concept/message tests, need-state exploration, claims/benefits learning, pricing/pack sensitivity as appropriate). * Manage research vendors and data sources (panels, survey platforms, qual partners, trend services); ensure methodological rigor and clear documentation. * Develop reusable insight assets: need-state frameworks, segment inputs, "consumer truths" library, and retailer-ready consumer story modules. * Partner with Category/Retail Insights to package consumer learnings into retailer-ready narratives that support resets, JBPs/QBRs, and growth plays. * Deliver clear, recommendation-forward insights for innovation and brand decisions; communicate the "so what" and "now what," including risks and confidence levels. * Maintain a trend and competitive "signal" radar (emerging ingredients, occasions, functional benefits, lifestyle shifts) and translate signals into GTLF implications. * Support closed-loop learning by tracking how research was used (go/kill/pivot decisions) and capturing outcomes to improve future learning. * Follow QA and data governance standards; incorporate feedback from the Director before sharing insights externally or at the executive level. ## Related Videos - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Everything a Developer Needs to Know About MCP with Neo4j](https://www.wearedevelopers.com/magazine/604-everything-a-developer-needs-to-know-about-mcp-with-neo4j) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Dev Digest 119 - ❤️ === ❤️](https://www.wearedevelopers.com/magazine/454-dev-digest-119)