> Markdown version of [/jobs/ext/240818-direct-to-consumer-patient-adv-analytics-and-ai-insights-and-measurement-product-owner](https://www.wearedevelopers.com/jobs/ext/240818-direct-to-consumer-patient-adv-analytics-and-ai-insights-and-measurement-product-owner). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner - **Company:** Sanofi - **Location:** Morristown, NJ, United States - **Experience:** Expert - **Salary:** $148,500.0 - $214,500.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Agile Methodology, Artificial Intelligence, Data Analysis, Information Systems, Data Dictionary, Data Integration, DevOps, Digital Data, Data Streaming, Information Technology, Data Analytics, User Identification - **Published:** May 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=639276857264f738 ## About the Role * A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions * 5+ years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders * Extensive experience of digital media audience activation and measurement reporting * Experience with interacting with digital media publishers, negotiations, onboarding, data consumption * Experience utilizing digital media impression log data feeds * Experience working in LiveRamp Safe Haven data clean room for digital media activation and cross media measurement and intelligence, * Bachelor's degree in Computer Science, Information Systems, or other related degree * At least 5 years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders * Ability to rapidly understand key business processes and their corresponding data flows * Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments * Knowledge of KPIs, hierarchies, and the understanding of data relationships * Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room audience build, media activation, and measurement environment * Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence * Hands-on experience with Media Partners, with particular focus on media measurement, data integration and data ready platform consumption * Deep understanding of measurement and cross media intelligence Core soft skills requirements * Track-record of problem-solving & overcoming roadblocks in a complex environment, with a "get things done" mindset * Strong cross-functional leadership & influencing skills including an ability to work efficiently cross-functionally with: + Internal/external data engineers and data scientists to test outcomes and recommend enhancements + Business stakeholders to understand business priorities and pull through digital solutions * Proven ability to build credibility and trust with business stakeholders: + Translating technical complexity into business value and strategic impact + Delivering on commitments and managing stakeholder expectations proactively + Demonstrating business acumen and understanding of commercial/medical priorities * Strong verbal and written communication skills Preferred experience * Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations * Experience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various digital data sets. * Experience with model-based audience creation; look-a-like modeling; test and control; segmentation. * Experience in Agile development processes and DevOps methodology / principals. * Foundational data experience. Data dictionary, Taxonomy, Naming Conventions. ## Description As the DTC/P Insights & Measurement Product Owner you will lead the: * Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business * Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle * Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives Additionally, you will take an active role in the delivery and: * Participate in business reviews as a cross-media intelligence measurement subject matter expert, + Providing insights and recommendations for optimizations to participating stakeholders + Articulating cross media intelligence concepts, the drivers behind the measurement observations, and ROI to non-technical stakeholders * Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPI's, reporting insights, and dashboard designs * Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance * Navigate and resolve conflicts between competing stakeholder priorities by providing insights to allow stakeholders to make data-driven recommendations balancing business value, technical feasibility, and resource constraints, * Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy + Capture business needs and impact to support the business case creation + Assess the risks of various solutions and prioritize competing business demands + Elicit and document requirements + Define, set up, and validate that the solution meets functional and non-functional requirements * Design and implement the end-to-end product vision and delivery based on impact assessments with special emphasis on measurement and reporting * Performance Measurement: Analyze patient acquisition costs and conversion rates across spectrum on nonlinear customer journey * Reporting & Visualization: Develop and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends * Actionable Insights & Optimization: Translate complex insights into strategic recommendations for campaign and media optimization recommendations * Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI + Promote architectural consistency and usability standards; define and execute test cases * Manage the DTC/P Measurement & Insights product roadmap, including budget planning, resource allocation, and feasibility assessments * Provide consultative support on business-led technology initiatives * Identify opportunities for business-led delivery; coach employees to make use of technology and information ## Related Videos - [From DevOps to Scaled DevOps: How We’re Rebuilding Continuous Delivery as a Platform](https://www.wearedevelopers.com/videos/100018-from-devops-to-scaled-devops-how-we-re-rebuilding-continuous-delivery-as-a-platform) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Harnessing the Power of Open Source's Newest Technologies](https://www.wearedevelopers.com/videos/1448-harnessing-the-power-of-open-source-s-newest-technologies) - [Designing How Work Feels: The Science Behind Sanofi’s Workplace Experience](https://www.wearedevelopers.com/videos/1848-designing-how-work-feels-the-science-behind-sanofi-s-workplace-experience) - [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders) - [DevOps Maturity Check – a way to balance autonomy and alignment](https://www.wearedevelopers.com/videos/58-devops-maturity-check-a-way-to-balance-autonomy-and-alignment) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Events like RSAC Get You CISOs. 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