> Markdown version of [/jobs/ext/2412431-head-of-ecommerce](https://www.wearedevelopers.com/jobs/ext/2412431-head-of-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of Ecommerce - **Company:** Hershesons - **Location:** London, UK (Remote available) - **Experience:** Expert - **Salary:** £85,000.0 - **Contract:** Permanent contract - **Skills:** Automation of Tests, Google Analytics, Shopify, Performance Monitor - **Published:** August 28, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=b3148907e05a93da ## About the Role * Significant experience in a DTC, e-commerce or product-led consumer business. * Experience owning meaningful revenue, conversion, acquisition or contribution targets. * Strong working knowledge of Shopify, Meta, Google, CRM/lifecycle platforms, GA4 and e-commerce analytics. * The ability to analyse performance across channel, product, customer, campaign and cohort level. * Experience building, shaping or improving reporting and BI - not just reading dashboards created by somebody else. * Commercial judgement across CAC, MER, ROAS, conversion, AOV, margin, retention and payback. * Strong creative instincts and the ability to turn customer insight into briefs that convert. * Experience managing agencies, freelancers, specialists and internal teams. * High standards, clear communication and the confidence to challenge constructively. * A bias for action. You can work at pace without becoming reactive. This role is probably not right for you if: * Your experience is mainly agency management, campaign planning or brand calendars. * You are a paid-media specialist who does not want to own conversion, retention and commercial trading. * You want a large team and a finished infrastructure before you can perform. * You prefer reporting on performance to changing it. ## Description This is not a conventional digital marketing role. You will own the commercial engine behind the product business: profitable acquisition, e-commerce trading, conversion, CRM and retention, creative performance, marketplaces, analytics and growth strategy. You will work directly with founder Luke Hersheson, alongside a newly appointed COO, with real autonomy to make decisions, build the capability around you and create a growth engine that performs. If you want a safe role managing agency meetings and presenting monthly dashboards, this is not it. If you want to take a brand with real cultural relevance, strong product potential and a founder-led point of view - then build the commercial machine that takes it to the next level - this could be the role. The opportunity Hershesons has the brand, founder story, product range and platform to become a major DTC business. We are now looking for the person who can turn that potential into a repeatable, profitable commercial engine. You will inherit real foundations: * A distinctive brand with deep credibility in hair, fashion and culture * A founder who is deeply involved, ambitious and open to being challenged * An established DTC product business with clear room to scale * Existing performance, trading and reporting infrastructure * A strong operational partner in place through the COO * The mandate to improve the model, build the team and take ownership You will not be asked to maintain a finished machine. You will be trusted to build one. Your mission Build a disciplined, profitable DTC growth engine capable of taking Hershesons' product business toward £10m+ and beyond. You will make better decisions, faster: * What products deserve focus * Where to invest acquisition spend * Which creative, offers and messages are working * What to scale, what to fix and what to stop * How to improve conversion, retention and customer value * Which new growth pathways have earned the right to exist What you'll own E-commerce trading and commercial performance * Own DTC revenue, contribution and performance across Hershesons.com and relevant marketplaces. * Run the weekly trading rhythm, turning performance data into clear priorities and commercial decisions. * Improve conversion rate, AOV, customer experience and repeat purchase. * Own the trading calendar: launches, offers, bundles, merchandising, upsell, cross-sell, subscription and retention opportunities. * Ensure product, stock, creative and acquisition activity are aligned around commercial outcomes. Profitable customer acquisition * Lead paid growth across Meta, Google and other relevant channels. * Set clear performance standards around contribution, CAC, MER, ROAS, payback and cash impact. * Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decisions. * Hold agencies, specialists and internal teams to a high standard of execution and accountability. * Know the difference between activity, efficiency and actual commercial scale. Conversion, creative and brand signal * Translate the Hershesons brand, founder story and customer insight into creative that performs. * Work with the founder, creative team and partners to ensure ads, product pages, email, social and marketplaces communicate a consistent, compelling reason to buy. * Improve product pages, landing pages, offer structure and onsite journeys through continuous testing. * Build a creative operating system that produces learning - not just content. CRM, retention and customer value * Own lifecycle activity across email, SMS, subscription, loyalty, referral and customer segmentation. * Improve repeat purchase, retention and owned-channel contribution. * Use customer and cohort data to identify who the highest-value customers are, how they buy and how to acquire more of them. Data, analytics and commercial planning * Build a trusted commercial view across Shopify, paid media, Amazon, CRM and finance. * Go beyond dashboards. You will be able to investigate the underlying data, spot inconsistencies and get to the truth. * Turn analysis into recommendations: what we should do, what we should stop and why. * Lead digital forecasting, channel planning, budget allocation and performance reporting. Leadership * Lead a lean mix of internal talent, agencies, freelancers and specialists. * Build the team and operating cadence required for the next stage. * Operate as a genuine partner to the CEO: arrive with the diagnosis, recommendation and plan. * Be strategic but stay close enough to execution to make things happen. What great looks like Within 12 months: * The DTC business has a clear weekly commercial rhythm and a trusted performance scoreboard. * Paid acquisition is improving against explicit contribution and cash standards. * Creative testing is consistent, structured and producing clear winners. * Conversion, AOV and repeat purchase are materially stronger. * Product, budget and creative are concentrated behind the highest-potential commercial opportunities. * CRM and retention are making a meaningful contribution to revenue and customer value. * Luke is no longer the default approver, analyst or problem-solver for routine digital decisions. ## Related Videos - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts) - [Modern Headless Commerce with Vendure](https://www.wearedevelopers.com/videos/489-modern-headless-commerce-with-vendure) - [How to add test automation to your project: The good, the bad, and the ugly](https://www.wearedevelopers.com/videos/1668-how-to-add-test-automation-to-your-project-the-good-the-bad-and-the-ugly) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [IKEA Story: Transforming an Iconic Retail Brand](https://www.wearedevelopers.com/videos/444-ikea-story-transforming-an-iconic-retail-brand) ## Related Articles - [E-Commerce in the Agentic Age: When "Buy" Becomes a Function Call](https://www.wearedevelopers.com/magazine/750-e-commerce-in-the-agentic-age-when-buy-becomes-a-function-call) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers)