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# Senior Digital Insight Analyst

- **Company:** VML
- **Location:** Manchester, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Artificial Intelligence, Data Analysis, Data Governance, Google Analytics, Power BI, Standard Sql, Tableau (Software), Strategies of Testing, Web Analytics, Tools for Reporting, Looker Analytics
- **Published:** August 3, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=ecb1e6a591def212

## About the Role

* Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
 * Technical & Tooling Proficiency:
 * Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).
 * Skilled with BI platforms (Tableau, Power BI, Looker).
 * Basic-to-intermediate SQL knowledge is a strong plus.
 * Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
 * Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
 * Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.

## Description

* Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
 * Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
 * Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
 * Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
 * Mentorship & Team Support: Provide guidance and support to junior analysts within the team.


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