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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Salesforce Marketing Cloud Specialist - **Company:** Varteq, Inc. - **Location:** United States (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), A/B Testing, Data Analysis, Cloud Computing, Customer Data Management, Google Analytics, Automation of Marketing, Standard Sql, Salesforce.Com, SQL Databases, Systems Integration, Strategies of Testing, SOAPAPI, Dynamic Content, Api Management, Marketing Cloud - **Published:** August 10, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=fc708d7e370224c4 ## About the Role * 8+ years of Salesforce experience. * 5+ years of hands-on Salesforce Marketing Cloud experience. * Strong experience with Journey Builder, Automation Studio, and Email Studio. * Strong SQL and AMPscript skills. * Experience with complex automated journeys, segmentation, personalization, and behavioral triggers. * Good knowledge of HTML/CSS/JavaScript. * Strong understanding of REST/SOAP APIs and integrations. * Experience with Salesforce data structures and full-lifecycle SFMC implementations. * Experience with both B2B and B2C marketing. * Ability to design technical solutions and work independently on complex multiple projects. * Strong solution design skills. * Excellent problem-solving and analytical thinking., * Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Consultant, or Developer). * Experience with Data Cloud (Data 360). * Marketing Cloud Personalization. * Google Analytics 360 or GA4. * FormAssembly. * Salesforce Data Intelligence (Datorama). * Experience working within large, cross-functional organizations. * Global marketing experience is a plus. ## Description We're looking for an experienced Senior Salesforce Marketing Cloud Specialis to lead the design and optimization of enterprise-scale marketing automation programs built on Salesforce Marketing Cloud. In this role, you'll work closely with marketing, analytics, and technology teams to architect sophisticated customer journeys, transform business requirements into scalable marketing solutions, and help shape the future of our customer engagement strategy. This is a senior hands-on technical role for someone who enjoys solving complex marketing automation challenges, designing scalable architectures, and driving personalization through data. What You'll Do * Design complex customer journeys using Salesforce Marketing Cloud. * Build scalable, automated email marketing programs focused on customer acquisition, engagement, and retention. * Translate business requirements into technical marketing automation solutions. * Design segmentation logic, journey entry and exit criteria, decision logic, and campaign architecture. * Develop strategies for A/B testing, campaign optimization, and behavioral automation. * Partner with Marketing, Analytics, Data, and IT teams to ensure high-quality customer data and seamless campaign execution. * Improve marketing data governance, data quality, and customer data activation. * Leverage Data Cloud (Data 360) and Marketing Cloud Personalization to deliver personalized customer experiences. * Build and optimize SQL queries, AMPscript, automations, and dynamic content. * Develop testing strategies and validate end-to-end customer journeys before launch. * Support API integrations and technical solutions across the Salesforce Marketing Cloud ecosystem. * Recommend improvements that increase scalability, automation, and campaign performance. ## Related Videos - [How building an industry DBMS differs from building a research one](https://www.wearedevelopers.com/videos/768-how-building-an-industry-dbms-differs-from-building-a-research-one) - [I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach](https://www.wearedevelopers.com/videos/1372-i-m-a-developer-working-in-marketing-here-s-why-tim-cadenbach) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Developer Marketing](https://www.wearedevelopers.com/videos/1049-developer-marketing) - [Analytics in the Age of Agentic AI: A tour of ClickHouse and Langfuse](https://www.wearedevelopers.com/videos/100240-analytics-in-the-age-of-agentic-ai-a-tour-of-clickhouse-and-langfuse) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [Highest Paying Tech Companies in Europe](https://www.wearedevelopers.com/magazine/162-highest-paying-tech-companies-in-europe) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [How Much FAANG Companies Actually Pay Software Engineers in 2025](https://www.wearedevelopers.com/magazine/230-how-much-faang-companies-actually-pay-software-engineers-in-2025)