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# Head of Growth, EMEA (with a mobile app performance agency)

- **Company:** Got The T-Shirt
- **Location:** London, UK (Remote available)
- **Experience:** Expert
- **Salary:** £85,000.0
- **Contract:** Permanent contract
- **Skills:** Mobile Application Software, Hubspot
- **Published:** August 13, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=0048fb953f9543ea

## About the Role

* A proven new business track record in mobile performance marketing, mobile advertising or ad tech, with revenue targets owned and exceeded in EMEA
 * Deep UA knowledge across paid social, Google UAC, Apple Search Ads and mobile DSPs, including fluency with ATT/SKAdNetwork and privacy-first measurement
 * Fluency with MMPs (AppsFlyer, Adjust, Singular) and core performance KPIs - CPA, ROAS, LTV, retention
 * Strong pipeline management skills, CRM experience (Hubspot desirable) and confidence forecasting revenue
 * Knowledge of in-app advertising

Mindset & Approach

 * A demand-generation mindset - comfortable building a pipeline in markets where the brand isn't yet well known, not just working warm accounts
 * Strong instincts for content and thought leadership, and the ability to brief others to produce it
 * Campaign and ABM-focused. Able to design targeted, account-based programmes combining outbound, events and marketing

Nice to Have

 * An existing network of mobile app advertisers and publishers across gaming, fintech, EdTech or health & fitness
 * Prior experience at a mobile growth agency, performance marketing agency or mobile ad tech platform
 * A track record speaking at industry events, webinars or panels on mobile marketing or UA
 * Experience across any of the following sectors: EdTech, health & fitness and fintech

## Description

Owning the full sales cycle end to end - prospecting through to close - across gaming, fintech, EdTech and health & fitness advertisers
Building and converting a high-quality, diverse pipeline of new logos through outbound, networking and events. Referrals/inbounds will be handled by the wider internal team
Selling consultatively to CMOs, VPs of Growth and UA leads, connecting the agency's creative + performance model to their CPA, ROAS, LTV and retention goals
Owning and exceeding quarterly and annual revenue targets for Europe, reporting to agency leadership
Representing the agency at industry events and client meetings as a genuine ambassador for the brand

Go-to-Market & Brand Leadership (c. 20%)
Defining and executing the EMEA go-to-market and demand-gen strategy in partnership with global leadership
Shaping sales and marketing assets - case studies, pitch decks, thought leadership - that tell the agency's story in the region
Building co-selling and joint marketing relationships with platform partners including Meta, TikTok, Google and Apple Ads
Translating the results of previous agency case studies into value-focused messaging to prospects


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