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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Automation and insights specialist - **Company:** The Sps - **Location:** Liverpool, UK (Remote available) - **Experience:** Experienced - **Salary:** £35,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Computing Platforms, User Authentication, Build Automation, Customer Data Management, Data Integration, Data Integrity, Data Mapping, Data Structures, Data Warehousing, Software Debugging, JSON, Multivariate Testing, Power BI, Data Streaming, Systems Integration, Tableau (Software), Transaction Data, Workflow Management Systems, Build Management, Information Technology, Production Code, Data Analytics, Enterprise Integration, Data Management, Tools for Reporting, Stream Analytics, Looker Analytics - **Published:** August 23, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=6e8355854fb82822 ## About the Role Deep CRM platform experience. Three to five years building and optimising automated workflows in Insider or equivalent platforms (Salesforce Marketing Cloud, WebEngage, Xtremepush). Comfortable with platform architecture, workflow logic, debugging failures, and understanding configuration versus platform limitations. Customer insights and analytics mindset. Approach CRM data as strategic asset. Think about segmentation as a strategic choice, not just technical execution. Have built analyses revealing customer behaviour patterns, revenue drivers, or informing marketing decisions. Understand data quality issues and think critically about what data tells you. Marketing acumen. Understand customer lifecycle marketing (acquisition, onboarding, activation, retention, reactivation). Have worked with marketing teams and understand how marketing decisions are made. Translate between strategy and technical execution. Speak marketing language and understand what marketers care about. Analytics and reporting capability. Built dashboards and reports in Power BI, Looker, Tableau, or Excel. Understand data structures, write basic queries, and connect multiple data sources. Built reports that would impact team decisions. Think critically about data quality, validation, and metrics measures. API and integration skills. Comfortable with APIs, authentication methods, debugging integration issues, and data mapping between systems. No need to write production code, but should read API documentation, understand JSON payloads, and troubleshoot integration failures. Partnership and communication. Translate technical complexity into clear language for non-technical stakeholders. Present data and insights that inform strategy. Work collaboratively across technical, marketing, and commercial functions. Document and share knowledge. What Matters We care about technical depth, strategic thinking, and business impact. We care that you have worked hands-on with CRM platforms and can discuss their architecture and limitations and that you enjoy both technical problem-solving and strategic thinking about customers and revenue. We do not require a degree in computer science or business school, or specific industry background. We need you to possess technical curiosity, strategic thinking, and the willingness to partner across functions. ## Description Platform ownership and automation. Design, build, and optimise sophisticated automated customer journeys in Insider that respond to customer behaviour in real-time. Understand event architectures, design trigger logic for edge cases, configure behavioural conditions, and test workflows for scale. Validate data quality, optimise automation logic based on performance, and own the technical stack and integrations that enable marketing to execute strategy at scale. Customer insights and segmentation. Develop data-driven understanding of customer behaviour, value, and opportunity. Build dynamic segments based on behavioural, transactional, and lifecycle data. Identify high-value customers, at-risk cohorts, and reactivation opportunities. Work closely with the Head of CRM to translate insights into segmentation and targeting strategies. Provide CRM guidance across international markets, helping regional teams apply consistent segmentation and lifecycle principles whilst adapting to local requirements. Revenue analytics and KPIs. Own metrics demonstrating CRM-driven revenue impact. Validate CRM-attributed revenue against transactional data. Develop KPI frameworks measuring business impact of automation and insights. Ensure measurement covers core outcomes: retention, customer value, revenue impact, and churn, with market-level visibility. Work with the CRM leadership team to set targets and identify where marketing investment drives the highest return. Reporting infrastructure. Design and build automated reporting pipelines and dashboards. Develop KPI frameworks that are technically sound and strategically aligned. Own migration from Excel-based reporting to scalable, real-time analytics. Ensure frameworks capture core commercial CRM outcomes across markets. Data integration and API work. Own integrations between Insider, data warehouse, analytics platform, and reporting tools. Understand data mapping, debug integration failures, and maintain data freshness. Collaborate with data teams to implement new customer events and feeds into Insider. Work across Product, Data, Technology, Operations, and Compliance to ensure CRM requirements and data dependencies are aligned. Marketing partnership and experimentation. Reporting to and partnering with the Head of CRM, you will focus on targeting, segmentation, and testing strategy. Establish and champion advanced experimentation practices including uplift analysis and multivariate testing. Translate business objectives into technical requirements and data into strategic insights. Drive decisions on where investments should sit and whether current approaches deliver intended impact. AI and emerging technology. Evaluate and integrate AI tools (particularly Claude AI) into CRM workflows where they deliver genuine value: AI-powered content generation, predictive segmentation, churn modelling, and campaign optimisation. Stay current with new tools and assess whether they solve real problems., You will become proficient with the Insider platform, understanding its architecture, active integrations, current automation workflows, and data flows. You will document key platform components and establish yourself as the technical problem-solver the team relies on. Simultaneously, you will develop an initial understanding of our customers through data analysis, identifying primary segments, understanding which journeys drive value, and surfacing revenue opportunities. Working closely with the wider CRM team and the Head of CRM, you will establish baseline KPIs and define an initial segmentation strategy. You will also assess the current reporting landscape, ensure efficiency and implement improvement if necessary. By month three, you will be trusted by the CRM and marketing team as a capable technical partner, you will have delivered initial customer insights that inform marketing decisions, and you will have established a clear roadmap for the next phase of platform improvements and analytics development. About SportPesa SportPesa is a multi-award-winning global technology and entertainment company founded in 2014 that focuses on sports and entertainment news. Our platforms immediately update sport scores and, in certain markets, offer fully licensed, real money gaming services. We are committed to responsibly delivering our game-changing services and investing in the development of sports and local communities. We use the power of sport to unify people everywhere: connecting customers with excitement, sports clubs with funding and society with opportunities. Our drive, dedication and determination have enabled us to open our doors in the iconic Royal Liver Building in Liverpool, the hub of our European Operations. Since launching here in the UK, we have built a tight-knit community of trailblazers and innovators and would love you to be a part of our quest to make every opportunity count. Why This Role You will own both a critical platform and the strategic customer insights that come from it. You will architect systems, shape marketing strategy, and have autonomy to implement technical and strategic improvements. You will solve real technical problems (how do we process events reliably? How do we build automation that scales? How do we validate data integrity?) and business problems (which customers drive the most revenue? Which lifecycle stages underperform? Where should we invest to improve retention?). You will partner with the CRM leadership on revenue decisions and establish best practices across the CRM function as it evolves across markets. You will do this on a flexible hybrid basis: two days in our Liverpool office for collaboration and strategy sessions, three days at home for focused technical work and deep analysis. ## Related Videos - [Tips and Tricks for Working with JSON](https://www.wearedevelopers.com/videos/1229-tips-and-tricks-for-working-with-json) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Web-based Information Visualization](https://www.wearedevelopers.com/videos/84-web-based-information-visualization) - [I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach](https://www.wearedevelopers.com/videos/1372-i-m-a-developer-working-in-marketing-here-s-why-tim-cadenbach) - [Introducing JSON Structure](https://www.wearedevelopers.com/videos/100219-introducing-json-structure) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [Why Upskilling And Reskilling is Important For Developers](https://www.wearedevelopers.com/magazine/428-why-upskilling-and-reskilling-is-important-for-developers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)