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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM & Analytics Specialist - **Company:** Barna Shields Recruitment - **Location:** London, UK - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** PHP (Programming Language), Microsoft Excel, Application Programming Interfaces (APIs), Business Systems, Data Integrity, Data Structures, Database Queries, Internet Information Services (IIS), Microsoft SQL Server, Systems Development Life Cycle, Power BI, SQL Databases, Tableau (Software), Web Applications, Web Platforms, Information Technology, Enterprise Integration, Web Technologies, Restful APIs, Api Management, Event Viewer - **Published:** August 26, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=623b3ec6e109db01 ## About the Role * A Bachelor's degree or equivalent in a related field (Business, IT, Computer Science, Data/Statistics or Marketing) is preferred; candidates with relevant practical experience will also be considered. * At least 3 years' experience in developing and administering CRM platform. * Able to deploy and host CRM portals, APIs and web applications on IIS, with confidence monitoring and troubleshooting issues using IIS logs and Event Viewer. * Working knowledge of PHP for building and maintaining web applications, CRM modules, and custom integrations, with SQL Server database connectivity for reporting, REST API development, and running PHP on IIS * Full development lifecycle exposure: analysis, build, testing, deployment, documentation. * Experience analysing conversion and marketing performance data (enquiries, impressions, conversion rates). * Strong working knowledge of CRM/website platforms and basic web technologies (forms, tracking pixels, API integrations). * Analytical mindset, able to translate CRM/web data into business strategies. * SQL proficiency; Power BI or Tableau; comfortable with Excel at an advanced level., * developing and administering CRM Platform: 3 years (preferred) ## Description Barnas Recruitment are pleased to be recruiting for a CRM & Analytics Specialist to join our client in London. In conjunction with the Web & Systems Developer, this role will help maintain the CRM platform end-to-end (data structure, web integration, automation) while also supporting the Data Analyst in turning the customer, web and sales data generated, into pricing, occupancy and marketing insight., * Configure, customise, and maintain the CRM, including workflows, lead pipelines, integrations, and customer journey content across digital platforms. * Support the ongoing maintenance, development, and testing of the website, CRM, and in-house web applications to ensure functionality and performance. * Act as a first-line support contact for web and CRM-related queries, assisting with system upgrades, data migrations, and imports. * Maintain data quality through cleansing, validation, and ad-hoc SQL queries, providing insights to support pricing and revenue analysis. * Support the production of weekly and monthly performance reports across operations, sales and marketing, providing accurate data insights and analysis. * Extract, prepare and validate data from multiple business systems, ensuring data quality and consistency across reporting platforms. * Build and maintain Power BI/Tableau dashboards to track key metrics including lead generation, conversion rates, occupancy and revenue performance. * Monitor CRM and reporting system data integrity, collaborating with IT and Operations teams to identify and resolve data issues. ## Related Videos - [Say goodbye to building boring APIs with Azure Data API Builder](https://www.wearedevelopers.com/videos/1194-say-goodbye-to-building-boring-apis-with-azure-data-api-builder) - [Rest API Antipatterns](https://www.wearedevelopers.com/videos/100208-rest-api-antipatterns) - [Unsolved mysteries between Usability and Accessibility in iOS](https://www.wearedevelopers.com/videos/737-unsolved-mysteries-between-usability-and-accessibility-in-ios) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [RPA crash course for .Net developers – intro into the world of RPA from the perspective of a .Net developer](https://www.wearedevelopers.com/videos/271-rpa-crash-course-for-net-developers-intro-into-the-world-of-rpa-from-the-perspective-of-a-net-developer) - [REST In Peace: Why LLMs Can't CRUD](https://www.wearedevelopers.com/videos/100272-rest-in-peace-why-llms-can-t-crud) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Top-Paying Tech Jobs (with Salaries)](https://www.wearedevelopers.com/magazine/372-top-paying-tech-jobs-with-salaries) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)