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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Media-IP SoC Performance Engineer, Platform Architecture - **Company:** Apple Inc. - **Location:** Cupertino, CA, United States - **Salary:** $126,800.0 - $190,900.0 - **Contract:** Permanent contract - **Skills:** Apple Watch, Computing Platforms, C++ (Programming Language), Software Design Patterns, Python (Programming Language), Lua (Scripting Language), Machine Learning, Object-Oriented Software Development, Shell Script, Software Engineering, Data Streaming, Data Analytics - **Published:** May 29, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=1f4668b477c8dd00 ## About the Role Do you have experience in Software engineering?, Do you have a Bachelor's degree?, M.S. degree Strong understanding of SoC architectures including fabrics, memory systems, QoS, arbitration, and queuing theory Experience with performance model development and analysis, including data analytics, statistics, and applied machine learning Expertise in C++ including latest STL libraries, with strong skills in modular object-oriented software architectures and design patterns Proficiency in Python, Lua, and shell scripting languages Demonstrated problem-solving and analytical skills with ability to tackle complex architectural challenges Excellent written and verbal communication skills with experience presenting technical results to cross-functional audiences Minimum Qualifications B.S. degree Experience in computer architecture and software engineering Experience in C++ object-oriented software development ## Description Do you love crafting elegant solutions to highly complex challenges? Are you a big-picture forward-thinking who understands how each element affects all the others? At Apple, our Architecture group is responsible for connecting our hardware and software into one unified system. Join this team, and you'll collaborate with engineers across Apple to design how all our technologies work in unison!, We are looking for a Media-IP SoC Performance Engineer to join our small, dynamic team at Apple. We own the performance models of several complex multi-media IPs that power Apple's SoCs-technology that's central to the customer experience across nearly every Apple product, from Apple Watch and iPhone to iPad, Mac, Vision Pro (AR/VR), and next-generation product lines. In this highly visible role, you will collaborate closely with cross-functional teams to help define the architecture of new features and optimize trade-offs between performance, power, and area for these Media-IPs using a variety of sources ranging from performance models to released devices. The end goal is to provide data-driven performance architectural insights that provide the best customer experience.","responsibilities":"Collaborate with functional architects, design, and software teams to plan, implement, validate, and correlate high-level C++ performance models Develop custom tools and approaches for analyzing and visualizing performance data, applying data science and machine learning techniques to provide architectural insights Present performance study results to cross-functional teams to inform and drive architectural decisions Validate the performance models against the specification and correlating the model with RTL Use and develop tools for analyzing traces from products and simulating the data flow for Media use cases to provide performance and power feedback to the architecture and software teams ## Related Videos - [Unleashing the Full Potential of the Arm Architecture – Write Once, Deploy Anywhere](https://www.wearedevelopers.com/videos/940-unleashing-the-full-potential-of-the-arm-architecture-write-once-deploy-anywhere) - [MCP doesn’t suck — your agent does](https://www.wearedevelopers.com/videos/100202-mcp-doesn-t-suck-your-agent-does) - [Coffee with Developers: David Heinemeier Hansson](https://www.wearedevelopers.com/videos/875-coffee-with-developers-david-heinemeier-hansson) - [Python-Based Data Streaming Pipelines Within Minutes](https://www.wearedevelopers.com/videos/1233-python-based-data-streaming-pipelines-within-minutes) - [Passive ARM Assembly Skills for Debugging, Optimization (and Hacking)](https://www.wearedevelopers.com/videos/1083-passive-arm-assembly-skills-for-debugging-optimization-and-hacking) - [Reusing apps between teams and environments through Containers](https://www.wearedevelopers.com/videos/107-reusing-apps-between-teams-and-environments-through-containers) ## Related Articles - [Dev Digest 139 - Soft and hard queries](https://www.wearedevelopers.com/magazine/487-dev-digest-139-soft-and-hard-queries) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 118 - not a total recall](https://www.wearedevelopers.com/magazine/452-dev-digest-118-not-a-total-recall) - [Dev Digest 103 - Superb Owl Trafficking](https://www.wearedevelopers.com/magazine/388-dev-digest-103-superb-owl-trafficking) - [Dev Digest 129 - Now that's what I call private data!](https://www.wearedevelopers.com/magazine/468-dev-digest-129-now-that-s-what-i-call-private-data) - [Apple iOS vs. Web Apps affects us all - help the OWA to ensure you can release apps for everyone](https://www.wearedevelopers.com/magazine/389-apple-ios-vs-web-apps-affects-us-all-help-the-owa-to-ensure-you-can-release-apps-for-everyone)