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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Manager - Digital Content (PPD - Redken) - **Company:** Loreal - **Location:** New York, NY, United States (Remote available) - **Experience:** Experienced - **Salary:** $98,400.0 - $140,200.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Computer Literacy, Digital Asset Management, Digital Content, Web Performance Optimization, Scripting, Performance Monitor - **Published:** August 7, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=7c5d8a15e3c51512 ## About the Role * Experience: 3-5 years of professional experience in content production or strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation). Previous experience working within a creative agency, digital publisher, or a highly active consumer brand team is a plus. * Storytelling Mindset: Strong background in ideating and connecting brand stories through content, developing innovative formats and a calculated risk taking mindset that keeps our brands at the forefront of the hair industry. * Technical Literacy: Proficient in mobile/social shooting techniques (lighting, framing, and audio) and mobile or traditional editing tools. Deep understanding of native platform tools and algorithms. * Pop Culture Savvy: Deep personal passion for beauty, hair, and pop and social internet culture. You are quick to understand why content performs and how to translate those insights for continued growth. * Work Style: Exceptionally self-motivated and comfortable operating with high autonomy, yet fundamentally collaborative and open to feedback. Excellent presentation and communication skills to successfully pitch and sell creative ideas to stakeholders. ## Description The ideal candidate is a creative storyteller who has experience in bringing ideas to life. This role is focused on the Redken consumer business, so having a strong passion for social media and an innate sense of what makes branded content disruptive to the consumer audience is a must. You will serve as the dedicated content champion for your brand, working directly with marketing, advocacy, and digital teams to ideate, produce, and optimize branded content. From creating benchmark-beating paid media assets to enhancing before/after imagery for PDP, you'll help the brand fill their content gaps with premium, A+ assets. You'll be pitching new concepts to brand stakeholders and executing production seamlessly from pre-to-post, all while adhering to industry-leading and retailer best practices., 1. Content Strategy and Planning * Strategic Road Mapping: In collaboration with brand stakeholders and cross functional partners, develop a yearly/quarterly digital content strategy aligned with the brand goals, tentpole moments, product launch calendars and digital marketing KPIs. * Asset Mapping & Management: Build and manage a centralized creative production calendar, outlining timelines from initial briefing to final delivery. Plan external support and resourcing in alignment with these content calendars. * Creator & Talent Networks: Develop UGC creator and talent networks in adherence with brand archetypes who can deliver premium paid social content tailored to the different stages of the consumer journey. * Creative Pitching: Proactively develop, build and pitch innovative visual concepts, storyboard ideas and platform placement strategies to brand stakeholders. 2. Content Creation and End-To-End Production * Project Management: Manage all project timelines, partners and tasks, ensuring all campaigns are delivered on time, on budget, and to the highest quality standards. * Content Execution: Oversee the end-to-end physical and digital production (planning, scripting, storyboarding, shooting, and editing) of net new video and still content. Ability to shoot agile content and understand basic filming best practices is a must. * Collaboration with Production Managers: Work hand-in-hand with other Content Production Managers to streamline workflows, share learnings, budget efficiently, manage crew/creatives, and ensure all output meets PPD's high aesthetic standards. * Asset Compliance & Delivery: Ensure all digital files are optimized for their respective platforms, fully compliant with legal requirements, and neatly archived in our digital asset management system. 3. Partnership & Collaboration * Strategic Advisory: Act as a trusted creative consultant to the brand team, helping them translate traditional brand codes into authentic, owned content expressions. * Cross-Functional Alignment: Foster highly collaborative relationships with Brand Marketing, Advocacy/Influencer, Ecommerce, Education, and Media teams to ensure content supports broader activations and goals. 4. Performance Analysis, Testing and Optimization * Performance Monitoring & Insights: Work with cross functional partners to track and analyze creative data and performance metrics. Translate these metrics into highly digestible, actionable insights and recommendations for the brand. * A/B Testing: Design and execute structured A/B tests (testing different hooks, visual styles, or CTAs) to continuously improve content performance. * Optimization: Actively "growth hack" existing assets - making data-backed recommendations to repurpose, re-edit, or sunset underperforming content to maximize return on investment (ROI). ## Related Videos - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [JavaScript? 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