> Markdown version of [/jobs/ext/2506196-crm-specialist-nyc](https://www.wearedevelopers.com/jobs/ext/2506196-crm-specialist-nyc). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Specialist - NYC - **Company:** Levain Bakery - **Location:** New York, NY, United States - **Experience:** Starter - **Salary:** $70,000.0 - $80,000.0 - **Contract:** Permanent contract - **Skills:** HTML, Microsoft Excel, Universal Mobile Telecommunications Systems, A/B Testing, Google Analytics, Shopify, Klaviyo Email and SMS Marketing, Hardware Testing, Build Management, Performance Monitor - **Published:** August 12, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=1423de892e383b58 ## About the Role * Minimum 1-2 years hands-on email and/or SMS marketing experience at a direct-to-consumer brand * Demonstrated experience shipping campaigns end to end - brief through build, QA, deployment, and post-send reporting * Ability to build audiences and segments from a brief without a technical spec * Comfort with reporting and analysis: pulling numbers, spotting what changed, and explaining it clearly * Exceptional organizational skills and attention to detail * Bachelor's degree or equivalent practical experience Preferred * Klaviyo experience strongly preferred; hands-on experience in another enterprise ESP (Braze, Iterable, Attentive, Bluecore, Salesforce Marketing Cloud) transfers well * Food, gifting, or multi-channel (retail + ecommerce) brand experience * Shopify familiarity * Working knowledge of SMS marketing compliance (quiet hours, consent, TCPA/CTIA basics) * Copywriting experience * Loyalty and referral program experience * Basic HTML, Google Analytics, and Excel/Sheets proficiency ## Description The CRM Specialist is the day-to-day executional engine behind Levain's owned marketing channels. You'll build, QA, and ship every email and SMS campaign we send - across DTC, Corporate, Catering, and our Cookie Club subscription program - and you'll keep our lifecycle automations healthy and performing. Why this role matters: CRM at Levain sits in a small, high-visibility growth function that reports directly to our CEO/CCO. There's no layer of process between your work and the people making decisions - what you build ships fast, and its results are seen at the top of the company. If you want scope and ownership earlier than a large brand would give you, this is that seat. What You'll Own Campaign Production & QA * Build and deploy email and SMS campaigns end to end in Klaviyo: audience and segment setup, links and UTMs, render and device testing, scheduling, and pre-send QA * Maintain the CRM marketing calendar, traffic creative requests with our design partners, and hold timelines across content, ecommerce, and web * Turn strategic direction into written campaign briefs, and draft copy for recurring and evergreen sends within our established brand voice * Support campaign production across all sales verticals - DTC, Corporate, Catering, Retail, and Subscription (Levain Cookie Club) Lifecycle Flows & Program Hygiene * Keep our automated flows healthy: monitor performance, catch broken merge tags, dead links, feed issues, and segment drift before customers do * Build and maintain segments and support ongoing list health work Reporting, Testing & Analysis * Own recurring CRM reporting across email and SMS - weekly and monthly pulls, dashboard upkeep, and flagging performance shifts and anomalies as they happen * Execute a defined A/B testing roadmap (subject lines, offers, send timing, creative), and grow into proposing your own hypotheses * Contribute to analysis on engagement, conversion, retention, winback, and overall lifecycle performance. Campaign Execution & Cross-Functional Leadership * Serve as the day-to-day owner of CRM marketing initiatives, partnering cross-functionally across content, design, copy, development, customer engagement, operations, and web teams. * Manage the CRM marketing calendar, including campaign briefing, deployment, production, and QA, ensuring timely and high-quality execution. ## Related Videos - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) - [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Teini - an extremely small webshop leveraging awesome and free tech](https://www.wearedevelopers.com/videos/286-teini-an-extremely-small-webshop-leveraging-awesome-and-free-tech) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Upgrading from SMS: What Devs Should Know About WhatsApp and RCS](https://www.wearedevelopers.com/magazine/580-upgrading-from-sms-what-devs-should-know-about-whatsapp-and-rcs) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)