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# DIGITAL ANALYTICS MANAGER

- **Company:** Dollar General Corporation
- **Location:** Goodlettsville, TN, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Business Analytics Applications, Data Analysis, Data Auditing, Data Validation, Data Integrity, Digital Data, Performance Tuning, Web Analytics, Web Platforms, Usage Analysis, Tools for Reporting
- **Published:** August 10, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=ba7db70f72b25956

## About the Role

* Ecommerce analytics and business acumen
 * Data analysis and insight generation
 * Analytics tools and technical expertise
 * Conversion rate optimization and experimentation
 * Communication and cross-functional influence

Work Experience &/or Education:

 * 3-5 years of experience in digital analytics, ecommerce analytics, web analytics, product analytics, or marketing analytics
 * Experience supporting B2C ecommerce, retail, DTC, marketplace, or omnichannel businesses
 * Proven experience analyzing digital customer journeys, conversion funnels, site/app performance, and revenue-driving opportunities
 * Experience developing dashboards, reporting frameworks, and KPI measurement strategies
 * Experience partnering with ecommerce, marketing, product, UX, merchandising, and technology teams
 * Hands-on experience with analytics tools, data visualization platforms, and digital measurement implementations
 * Experience with A/B testing, CRO, customer segmentation, and performance optimization preferred
 * Bachelor's degree required

## Description

Deliver analytics and insights to drive increased engagement, adoption, and retention across all digital platforms, digital tools and services to grow myDG Delivery. Help evaluate new/emerging digital engagement opportunities aimed at creating strategic advantages for Dollar General's digital platforms. Be the advocate for digital data integrity, partnering closely with I.T./outside contractors. Also partners with the Digital Product team on Digital Coupons and Offers Gallery, Loyalty, Subscription and more to ensure digital engagement & ecommerce data integrity are a top priority., * Analyze ecommerce performance and delivery actionable insights - monitor KPI's conversional funnel performance, customer behavior, revenue trends, and product/category performance to identify growth opportunities and revenue targets.

 * Develop reporting, dashboards, and measurement strategies - Build and maintain executive dashboards, KPI frameworks, recurring reporting, and analytics solutions that enable data driven decision-making across ecommerce, site merchandising, DGMN and marketing.
 * Drive conversion optimization and digital experience improvements - Partner with UX, product, and ecommerce teams to identify optimization opportunities, analyze A/B tests, and improve website/app performance.
 * Own analytics implementation and data quality - Manage tracking requirements, analytics tagging, event measurement, data validation, and reporting accuracy in partnership with technology teams.
 * Analyze site merchandising, marketing, and customer performance - Evaluate acquisition channels, digital shelves, landing pages, search conversion, campaigns, customer segments, retention trends, and lifecycle performance to improve customer growth and engagement.
 * Collaborate cross-functionally and communicate insights - Translate complex analytics into clear recommendations for leadership, merchandising, marketing, operations, and product teams.


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