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# Email & CRM Specialist

- **Company:** LAGOM PARTNERS, LLC
- **Location:** Los Angeles, CA, United States
- **Experience:** Experienced
- **Salary:** $58,240.0 - $74,880.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Email Production, Klaviyo Email and SMS Marketing, GPT
- **Published:** August 2, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=011355ae297dec8c

## About the Role

* 2-5 years of hands-on CRM/lifecycle marketing experience in DTC or ecommerce, ideally specialized in email marketing
 * Proficiency in Klaviyo at a hands-on level, including flows, segmentation, campaigns, and deliverability
 * Strong analytical mindset - comfortable pulling and interpreting performance data and turning it into an action plan
 * Understanding of customer segmentation and lifecycle stages
 * Working proficiency in Canva for email/SMS creative
 * Basic understanding of layout, typography, visual hierarchy, and brand systems
 * Strong copywriting skills for email/SMS content
 * Detail-oriented
 * Able to work across multiple brands, each with a distinct visual identity and tone of voice
 * AI-savvy: comfortable using tools like ChatGPT for content/copy ideation and Claude for building workflows and interpreting datasets

## Description

We're hiring an Email & CRM Specialist to own CRM end-to-end, from analysis and strategy to execution. This is a hands-on role where analytical thinking, creativity, and results matter equally. You'll support multiple brands under LAGOM, with a strong focus on WEDAY-our primary brand known for premium, modular smoking accessories that blend function, aesthetics, and self-expression., * Data Analytics & Strategy - Monitor performance, report on results, and turn findings into action

 * List & Segmentation - Grow the list and build/maintain clean, effective segments
 * Flow Automation - Build and maintain automated flows across the customer lifecycle
 * Deliverability - Keep sender health strong so campaigns actually land
 * Customer Retention - Run VIP, referral, and win-back programs to keep customers engaged
 * Email Campaign - Plan, write, design, and send email campaigns

Secondary role:

 * SMS Campaign - Plan and execute SMS campaigns alongside email
 * Support ideation and creation of visual assets for CRM content
 * Stay current on Klaviyo features, relevant AI tools, and email/SMS best practices to keep improving performance and efficiency


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