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# Technical Lead

- **Company:** HCL America Inc.
- **Location:** St. Louis, MO, United States
- **Experience:** Expert
- **Salary:** $128,000.0
- **Contract:** Permanent contract
- **Skills:** Ad Management, Application Programming Interfaces (APIs), Artificial Intelligence, Business Analytics Applications, Data Analysis, Data Cleansing, Information Engineering, DevOps, Automation of Marketing, Standard Sql, Salesforce.Com, Systems Integration, Kubernetes, Data Analytics, Api Design, Data Pipelines, Mulesoft, Microservices
- **Published:** August 11, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=19b92e2a1916bf5c

## About the Role

Senior Marketing Automation Expert with 5+ years of hands-on experience, ideally SFMC-focused but able to evaluate the broader marketing technology ecosystem
Strong mix of campaign execution + data engineering + architecture
Works across IT, Marketing, Product, and DevOps teams, Strong business IT translator
Comfortable working across stakeholders located in East Coast US, India, and Germany
Working hours must include some overlap with US East Coast hours to support collaboration, even if the role is not fully aligned to US hours
Hands-on but also strategic mindset
Works in consulting + execution hybrid role

Must demonstrate strong soft skills, including stakeholder management, clear communication, proactive problem-solving, and the ability to translate technical topics into business-relevant recommendations

Other Requirements

Senior Marketing Automation Expert with 5+ years of hands-on experience
SFMC expert with broader platform mindset beyond Salesforce
Strong SQL / data mindset and integration + API experience
Understanding of compliance, governance, automation, and orchestration platforms
Able to manage Indegene and provide consultation to Shri Adjvalia
Available for approximately 75% time commitment with overlap to US East Coast working hours
Strong soft skills for cross-regional stakeholder collaboration across East Coast US, India, and Germany
Exposure to AI-driven marketing / analytics

## Description

Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
Campaign setup: trigger-based & batch journeys
Multi-channel orchestration (email + integrations)

AI layer:
AI-driven personalization & smart campaigns
Predictive send-time optimization & behavior-based triggers

 2. Data & Engineering

Strong SQL (segmentation, transformation, troubleshooting)
Data extensions & data modeling (SFMC)
Data pipelines: SFMC CDP APIs
Integration experience (MuleSoft / API-based architecture)

AI layer:
AI-enabled analytics & data exploration
Data preparation for AI-driven targeting and insights

 3. Platform & Architecture

SFMC architecture & governance
Automation frameworks (Maestro, ADM, archetypes)
API / microservices ecosystem understanding
Orchestration engine / rules engine alignment
Require broader platform mindset beyond Salesforce, including the ability to assess adjacent marketing automation, data, integration, orchestration, and analytics platforms.

AI layer:
Integration with AI-driven decisioning systems (e.g., suggestion engines, next-best-action)
Support for intelligent orchestration & automation

 4. Operations & Support

Campaign monitoring & health checks
Error handling & alerting
Incident troubleshooting (root cause analysis)
Deployment & release coordination
Manage and coordinate Indegene delivery activities, including follow-ups, issue resolution, validation of solutions, and quality of outputs
Provide consultation and technical guidance to Shri Ajvalia as needed

AI layer:
AI-supported monitoring & optimization
Data-driven performance insights & recommendations

Functional Expertise

Campaign automation & scaling (global US/local)
Consent, compliance & governance validation
Data quality & segmentation logic
Journey optimization & personalization
Cross-team alignment (IT + Marketing + Product)


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