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# Lead, Business Intelligence

- **Company:** Royal Caribbean Group
- **Location:** Miami, FL, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, HTML, JavaScript (Programming Language), A/B Testing, Business Analytics Applications, Data Analysis, Cascading Style Sheets (CSS), Data Integrity, Software Debugging, Digital Data, Standard Sql, Data Streaming, Tag Management, Web Analytics, Web Platforms, Adobe Target, Data Strategy, Data Layers, Information Technology, Tealium, Front End Software Development
- **Published:** August 25, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=7f5f179d9af2ebf7

## About the Role

* 5-8+ years of experience in web analytics implementation and digital data capture Strong expertise with Adobe Analytics Nice to have ( Adobe Target
 * and Tealium ) Deep knowledge of JavaScript data layer architecture tag management systems
 * and pixel tracking
 * Experience translating business requirements into technical tagging specifications

Hands-on experience with QA methodologies debugging tools

 * and validation processes Familiarity with CDPs CRM integrations
 * and cross-channel data strategies Working knowledge of SQL and front-end technologies (HTML CSS
 * JavaScript) Strong analytical problem-solving
 * and communication skills Bachelor's degree in a related field (Computer Science Analytics Marketing
 * or similar)

## Description

This role owns the end-to-end lifecycle of web analytics implementation for digital properties ensuring accurate data capture seamless integration and continuous optimization of analytics solutions, Lead the design development

 * and deployment of analytics tagging solutions across digital platforms - Accountable Collaborate with product marketing
 * and engineering teams to gather and translate business requirements into technical specifications - Consulted / Responsible
 * Maintain and enhance the web data layer to support scalable tracking and integrations - Responsible Implement and support analytics platforms (Adobe Analytics Adobe Target
 * Tealium) ensuring proper integration and data flow - Responsible
 * Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity - Accountable
 * Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment - Responsible
 * Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation - Responsible Drive tagging governance documentation
 * and process improvements across teams - Accountable Manage multiple analytics implementation projects
 * prioritizing work to meet business deadlines - Accountable
 * Provide clear documentation and stakeholder communication regarding implementations and updates - Responsible


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