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# Product Owner

- **Company:** Tata Consultancy Services Limited
- **Location:** New York, NY, United States
- **Salary:** $100,000.0 - $120,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Adobe Marketing Cloud, Google AdWords, Agile Methodology, Data Analysis, Confluence, JIRA, Automation of Marketing, Scrum Methodology, Information Technology
- **Published:** May 16, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=62b630f79ce70061

## About the Role

Do you have experience in Stakeholder management?, Do you have a Bachelor's degree?, Must Have Technical/Functional Skills

 * Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms

 * Hands-on exposure to:

 * Campaign lifecycle management

 * Audience targeting and segmentation

 * Performance marketing and attribution models

 * Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes

 * Advanced experience with Jira and Confluence

 * Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs

 * Experience working with cross-functional teams:

 * Marketing, Data Science, Engineering, and Business stakeholders

 * Ability to translate marketing strategies into technical product requirements

 * Excellent communication skills across:

 * Technical teams (developers, architects)

 * Business leadership and marketing stakeholders, Qualifications : BACHELOR OF COMPUTER SCIENCE

## Description

* Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.

 * Define and manage product backlogs for solutions across:

o Digital advertising platforms (Search, Display, Social, Programmatic)
o Marketing automation and campaign management systems
o Customer segmentation and targeting tools

 * Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.

 * Collaborate with marketing, analytics, and engineering teams to:

o Translate business and campaign goals into scalable product features
o Incorporate data-driven insights into product decisions

 * Drive integration with ad tech and martech ecosystems, such as:

o Google Ads, Meta Ads, DSPs, CDPs
o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)

 * Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.

 * Lead digital transformation initiatives focused on:

o Enhancing customer acquisition and retention
o Improving campaign effectiveness and attribution

 * Utilize Jira for backlog management, sprint planning, and progress tracking.


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