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# Digital Analytics Project Manager (GA4 & GTM)

- **Company:** Capgemini
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $68,911.0 - $161,544.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Confluence, JIRA, Google Analytics, BIG-IP Global Traffic Manager (GTM), Web Analytics, Usage Analysis, Google Tag Manager, Data Layers
- **Published:** August 28, 2026
- **Apply:** https://www.capgemini.com/jobs/544571-en_GB_SAPBTP/x/

## About the Role

* 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
 * Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
 * Experience managing tagging, measurement, or analytics implementation projects.
 * Strong understanding of event tracking, data layers, and analytics QA processes.
 * Excellent stakeholder management, communication, and organizational skills., * Hands-on experience with GA4 and GTM configuration or troubleshooting.
 * Experience with product analytics, customer journey measurement, and digital instrumentation.
 * Familiarity with privacy and consent management requirements.
 * Experience with Jira, Confluence, or similar project management tools.

## Description

We are seeking an experienced Digital Analytics Project Manager to lead and coordinate complex digital analytics and measurement initiatives across web and digital product environments. This role will be responsible for driving end-to-end delivery of analytics projects, including requirements gathering, measurement planning, GA4 and Google Tag Manager (GTM) implementations, stakeholder alignment, and analytics governance.

The ideal candidate combines strong project management expertise with hands-on knowledge of digital analytics technologies, enabling them to effectively bridge business, product, analytics, and engineering teams while ensuring accurate and scalable measurement solutions.

Your Role

 * Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
 * Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
 * Translate business requirements into tracking and measurement specifications.
 * Coordinate GA4, GTM, data layer, and event tagging implementations.
 * Support QA, validation, and troubleshooting of analytics implementations.
 * Maintain analytics governance, documentation, and measurement standards.


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