> Markdown version of [/jobs/ext/2610851-email-sms-program-lead](https://www.wearedevelopers.com/jobs/ext/2610851-email-sms-program-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Email & SMS Program Lead - **Company:** Slate Auto - **Location:** United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Alwayson, Build Process - **Published:** August 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=61fead2993ab0e36 ## About the Role * Bachelor's degree from a regionally accredited institution, or 3-5 years of relevant work experience. * A minimum of 3 years of project or program management experience, with proven hands-on experience managing email marketing execution. * Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform), including building and deploying campaigns, triggers, and journeys. * Demonstrated ability to manage multiple campaigns and projects end-to-end, on tight timelines, without dropping details. * Exceptional organizational skills and attention to detail, with a strong track record of QA and flawless execution. * Experience building triggers and journeys for always-on campaigns such as Abandon Cart, Post-Purchase, and Welcome Series. * Strong reporting skills - able to pull performance data and turn it into clear, actionable recommendations. * Excellent written and verbal communication skills, with the ability to hold partners accountable while keeping relationships strong. * A calm, ownership-driven approach in a fast-paced environment; you take responsibility for outcomes. ## Description At Slate, we're building safe, reliable vehicles that people can afford, personalize and love-and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them. What we are looking for We are seeking a highly accountable, detail-obsessed Email & SMS Program Lead to bring order and rigor to our owned-channel programs. This is a project management role at its core: you will own the operational backbone of our Email and SMS programs - organizing the team around the creation, sending, and reporting of every campaign, and making sure nothing slips. The ideal candidate is a seasoned project manager with hands-on email marketing experience. You are the person who keeps the trains running: building intake processes, campaign calendars, and QA checklists; holding creative, copy, data, and dev partners to deadlines; and making sure every send is flawless, on time, and measured. You are equally comfortable in a project plan and in a Salesforce Marketing Cloud build, and you take personal ownership of outcomes. Where others see chaos, you build process. What you get to do * Own end-to-end project management for Email and SMS programs - from intake and briefing through build, QA, deployment, and post-send reporting. * Organize the team around the creation, sending, and insights for every Email and SMS campaign, keeping creative, copy, data, and development partners aligned and accountable to deadlines. * Build and maintain the campaign calendar, intake process, and production workflow so priorities, timelines, and dependencies are clear to everyone. * Maintains project management systems and oversees the tracking of tickets, tasks, and epics. * Serve as the single point of accountability for on-time, error-free execution across all owned-channel sends. * Establish and enforce rigorous QA standards to ensure flawless campaign execution across email and SMS. * Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud, to build, schedule, and execute campaigns. * Coordinate the build and maintenance of always-on triggers and journeys (e.g., Welcome Series, Abandon Cart, Post-Purchase, win-back) in partnership with the strategy and data teams. * Own campaign reporting cadence - pull performance data, generate regular reports, and surface clear, actionable insights and recommendations for continuous improvement. * Partner with the CRM strategy, creative, digital, and UX teams to translate plans into executable production schedules. * Uphold email list hygiene and deliverability best practices that support healthy inboxing and maximum engagement. * Drive continuous improvement of the production process, removing bottlenecks and raising the bar on speed and quality., At Slate, we're fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles. * Safety First * Delight Customers * One Team * Relentless Improvement * Fast, Frugal, and Scrappy * Respectful Collaboration * Positive Legacy ## Related Videos - [Empowering Democratic Processes: Building a Hybrid Voting Platform](https://www.wearedevelopers.com/videos/1163-empowering-democratic-processes-building-a-hybrid-voting-platform) - [The Golden Age of Email: Owning the Inbox in the Age of AI](https://www.wearedevelopers.com/videos/100128-the-golden-age-of-email-owning-the-inbox-in-the-age-of-ai) - [Reusing apps between teams and environments through Containers](https://www.wearedevelopers.com/videos/107-reusing-apps-between-teams-and-environments-through-containers) - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) - [How to Build Truly Production-ready Apps - Modern JS-based SaaS Stack for Indie Devs and Small Teams](https://www.wearedevelopers.com/videos/246-how-to-build-truly-production-ready-apps-modern-js-based-saas-stack-for-indie-devs-and-small-teams) - [C# 9 Source Generators - let the machine do the programming](https://www.wearedevelopers.com/videos/192-c-9-source-generators-let-the-machine-do-the-programming) ## Related Articles - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [7 Important Tips That Every Software Developer Should Know](https://www.wearedevelopers.com/magazine/101-7-important-tips-that-every-software-developer-should-know) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [Upgrading from SMS: What Devs Should Know About WhatsApp and RCS](https://www.wearedevelopers.com/magazine/580-upgrading-from-sms-what-devs-should-know-about-whatsapp-and-rcs)