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# AVP, Salesforce CRM Product Owner

- **Company:** Voya Financial, Inc.
- **Location:** Minneapolis, MN, United States
- **Salary:** $149,820.0 - $198,370.0
- **Contract:** Permanent contract
- **Skills:** Scrum Methodology, Cloud Services, Salesforce.Com
- **Published:** August 10, 2026
- **Apply:** https://godirect.wd5.myworkdayjobs.com/voya_jobs/job/Minneapolis-MN/AVP--Salesforce-CRM-Product-Owner_JR0032873

## About the Role

* Strong Salesforce CRM product ownership experience, including product vision, roadmap, backlog, prioritization, and measurable business outcomes
 * Deep understanding of CRM capabilities, user workflows, data quality, adoption drivers, and how Salesforce enables sales, service, marketing, operations, and client/advisor engagement
 * Proven ability to translate business strategy and user needs into product requirements, user stories, acceptance criteria, release plans, and value-based decisions
 * Experience working in agile delivery environments, including backlog refinement, sprint planning, demos, testing, release readiness, and iterative value delivery
 * Strong stakeholder management and communication skills, with the ability to influence, align, and clearly explain product decisions, trade-offs, risks, and outcomes across senior business and technology audiences
 * Ability to balance strategic product direction with practical execution, ensuring near-term delivery supports a scalable long-term Salesforce CRM roadmap
 * Experience partnering with Salesforce administrators, architects, developers, business analysts, integration teams, vendors, and delivery partners to deliver high-quality CRM solutions
 * Ability to use data, user feedback, adoption metrics, and product performance insights to evaluate impact and guide continuous improvement
 * Executive presence and consultative leadership style, with the ability to build trust, navigate ambiguity, resolve conflicts, and drive alignment in a complex matrixed organization
 * Salesforce certification such as Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner certification preferred
 * Bachelor's degree or master's degree in business, technology, product management, marketing, or related field, or equivalent work experience required

## Description

This position serves as the Salesforce CRM Product Owner, accountable for shaping the product vision, roadmap, and prioritized backlog in alignment with business priorities, client/advisor experience goals, and enterprise technology standards. The role partners across business, technology, data, and delivery teams to translate needs into high-value CRM capabilities, guide day-to-day execution, drive adoption, and ensure Salesforce solutions deliver measurable business impact. This leader must balance strategic direction with hands-on product ownership, clear communication, and strong stakeholder alignment., * Own and communicate the Salesforce CRM product vision, strategy, roadmap, and priorities, ensuring alignment to business objectives, user needs, and enterprise technology direction

 * Serve as the primary business-facing Product Owner, representing stakeholder needs and making value-based trade-off and prioritization decisions
 * Translate business outcomes and user needs into clear epics, features, user stories, acceptance criteria, and release priorities
 * Lead discovery with business partners, end users, operations, sales, marketing, service, data, and technology teams to identify CRM opportunities, pain points, and adoption needs
 * Partner with Salesforce administrators, architects, developers, analysts, data teams, and integration partners to shape scalable, intuitive, and sustainable CRM solutions
 * Participate in agile ceremonies, backlog refinement, demos, reviews, testing, and release readiness to clarify requirements, validate outcomes, and support delivery
 * Define success measures, adoption goals, product KPIs, and value realization metrics; use data, feedback, and performance insights to guide roadmap decisions
 * Partner with change management, training, communications, and business readiness teams to support launch, adoption, and continuous improvement
 * Maintain strong relationships with senior business and technology stakeholders, providing clear updates on roadmap progress, decisions, risks, dependencies, and delivered value
 * Identify opportunities to simplify processes, improve data quality, reduce manual effort, increase productivity, and create more personalized and connected CRM experiences


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