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# Social Media Specialist

- **Company:** State of Indiana
- **Location:** Indianapolis, IN, United States
- **Experience:** Experienced
- **Salary:** $56,770.0 - $58,000.0
- **Contract:** Internship / Graduate position
- **Skills:** Adobe InDesign, Asana, Digital Content, Google Analytics
- **Published:** August 6, 2026
- **Apply:** https://www.juju.com/job/00000000gm2tiv

## About the Role

+ Bachelor's degree in marketing, public relations, communications, or related field

 + Dedication to ongoing continuing education and growth mindset

Experience:

 + Minimum of 2 years' professional experience in social media or digital content writing (internship experience will be considered)

 + Prior experience designing graphics in Canva or similar application

 + Project management experience as it relates to relevant marketing activities

 + Proven ability to exercise sound judgment as it relates to the state and key stakeholders

Knowledge of:

 + Core marketing fundamentals (social, digital, creative)

 + American English grammar, punctuation, spelling, etc.; AP Style helpful

 + IEDC's role in economic development and its importance to the State of Indiana

 + Social relationship building and customer retention strategies

 + Leveraging the social effect and knowledge of social communities

 + Monday, Asana, ClickUp, or other project management tools

 + Meltwater, Sprout Social, Google Analytics or other social listening tools

 + Graphic design using Canva or Adobe InDesign or a drive to learn

## Description

The IEDC Social Media Specialist is responsible for growing the IEDC social community and boosting engagement with authentic content that helps capture, enrich and promote the Indiana story., + Develop a vision, strategy and calendar for social content across multiple platforms (LinkedIn, Twitter (X), Facebook, Instagram, etc.)

 + Create quality, error-free, original social media content across platforms

 + Stay appraised of the State, IEDC and Secretary of Commerce news to share in a consistent rhythm

 + Keep up with the latest social media best practices, emerging trends and tools to elevate IEDC and its partners across social communities

 + Schedule and track posts/photos/video using Meltwater and Monday

 + Under the direction of IEDC Marketing and Communications leaders, monitor and respond to direct messages, public postings and other engagement opportunities as appropriate

 + Gather and share a scorecard of social media efforts across multiple platforms for key metrics (reach, impressions, gained followers etc.)

 + Study trends across the economic development landscape to proactively recommend new social themes and campaigns

 + Research and post insights and comparative reports (e.g. "Top 5 US states for economic development")

 + Understand the drivers of social reach in economic development through data insights and analytics, and use those insights to grow engagement on key social channels such as LinkedIn

 + Create video content and imagery to enhance social script

 + Travel within Indiana as needed to cover/report on IEDC events and initiatives

 + Other duties as assigned, + Travel as necessary with the Secretary of Commerce, primarily in-state, to capture key digital content


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