> Markdown version of [/jobs/ext/2624717-business-intelligence-principal-of-marketing](https://www.wearedevelopers.com/jobs/ext/2624717-business-intelligence-principal-of-marketing). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Business Intelligence Principal of Marketing - **Company:** Uniti Group Inc. - **Location:** United States (Remote available) - **Experience:** Experienced - **Salary:** $89,300.0 - $99,900.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Data Analysis, Big Data, Automation of Marketing, Marketing Information Systems, Power BI, Salesforce.Com, SQL Databases, Tableau (Software), Enterprise Software Applications, Data Analytics, Tools for Reporting - **Published:** August 2, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=a3c7c17d495e9ec6 ## About the Role This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment., * Bachelor's degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience. * College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms. * Advanced skills in Excel and experience working with large datasets. * Experience with SQL, CRM platforms, and marketing data environments. * Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement. * Excellent written and verbal communication skills. * Strong organizational skills, attention to detail, and the ability to manage multiple assignments. * Ability to exercise sound judgment and translate analysis into business action. Even Better: * Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services. * Experience with Salesforce, marketing automation tools, and dashboard development. * Familiarity with pricing analysis, market sizing, and competitive intelligence. * Experience supporting executive teams with strategic reporting and business reviews. * Understanding of KPI development for enterprise sales and marketing organizations. ## Description The Business Intelligence Principal-Marketing supports Uniti Fiber's marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions., * Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion. * Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber. * Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness. * Deliver insights on pricing, competitive positioning, customer behavior, and market penetration. * Create executive-ready presentations, reports, and recommendations based on data findings. * Support forecasting, planning, and annual marketing strategy development with data-backed analysis. * Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools. * Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions. * Translate complex data into clear business recommendations for non-technical stakeholders. * Identify opportunities for automation, segmentation, and improved campaign targeting. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Big Business, Big Barriers? Stress-Testing AI Initiatives.](https://www.wearedevelopers.com/videos/1022-big-business-big-barriers-stress-testing-ai-initiatives) ## Related Articles - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [From developer to manager – what does it take to become an engineering manager?](https://www.wearedevelopers.com/magazine/42-from-developer-to-manager-what-does-it-take-to-become-an-engineering-manager) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette)