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# Copy Lead

- **Company:** THREDUP INC.
- **Location:** Oakland, CA, United States
- **Experience:** Expert
- **Salary:** $130,000.0 - $157,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Figma
- **Published:** August 10, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=376eefcbddbe2c43

## About the Role

* 6 to 9 years writing and editing for consumer brands, ideally in e-commerce, fashion, or retail
 * A portfolio that shows a clear point of view and the taste to define a brand voice, backed by experience across short and long form, spanning brand and campaign work as well as promotional, marketing, and transactional copy
 * An editor and a strategist at heart who can define how ThredUp sounds, taking ownership of the brand's voice and pushing both the work and the brand forward
 * Fluency with AI as a creative tool, and excitement about building it into your workflow to work faster, sharpen ideas, and elevate the craft
 * Sharp attention to detail and comfort working directly in Figma, making edits and addressing feedback in close partnership with designers
 * A natural collaborator who works easily across brand, design, product, and growth, and brings out the best in the creative team
 * Comfort with autonomy and ambiguity, and the ability to juggle multiple projects without dropping quality
 * A finger on the pulse of fashion, culture, and resale, and the instinct to keep our copy feeling current and culturally sharp
 * A passion for secondhand and sustainability, and belief in what resale can do for people and the planet
 * Bonus points for UX or product writing experience, or for having managed freelancers or contractors before

## Description

As ThredUp's Copy Lead, you'll own how ThredUp sounds, helping define the voice and tone post-rebrand and bringing that voice to life across every touchpoint. Equal parts writer and editor, you're at home in both big-picture strategy and hands-on craft. You'll lead editorial direction while writing and editing copy, and partner closely with the creative and brand team to shape campaigns and creative concepts. You'll build and own a copy agent that uses AI to speed up execution and scale what one person can produce., * Set editorial direction and own how ThredUp sounds across every touchpoint, shaping voice, tone, and messaging post-rebrand, with room to grow into a broader voice for the brand over time.. be the voice of the brand across the company

 * Write and edit sharp, brand-right copy across all touch-points, from commercial scripts to site and email to social, paid advertising, packaging, in-product, and campaigns
 * Shape the concepts behind brand campaigns and creative initiatives as a creative partner, bringing a point of view that pushes the creative work forward from first spark to final execution.
 * Build, own, and evolve our copy agent, putting AI to work as leverage that keeps taste sharp and output fast
 * Partner with the brand team and Creative Director to build the systems behind how ThredUp writes post-rebrand, from the voice and tone guide to messaging frameworks and the briefing and review process that keeps quality high as volume scales.
 * Bring on, mentor, and manage a bench of copy contractors, flexing freelance support up or down
 * Partner with the product team on UX and product copy, so every step of buying and selling is easy to follow and sounds like ThredUp


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