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# Category Insights Analyst

- **Company:** Flowers Bakeries, LLC
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Salary:** $62,000.0 - $80,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Data Presentation, Microsoft PowerPoint, Presentation Programs, Power BI
- **Published:** May 19, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=25aa19e7b7dd7db3

## About the Role

* Minimum of 3+ yeras of category management, retail insights, sales strategy or commercial analytics experience
 * Proficiency with syndicated data (Circana experience preferred)
 * Retailer-facing experience preferred
 * Experience with panel data and shopper card data (Circana/Numerator)
 * Ability to think "big picture" with tactical execution, influence cross-functionality across sales, marketing and innovation
 * Naturally curious, detail-oriented, and comfortable presenting in front of groups of people
 * Ability to interpret and synthesize data into clear, actionable stories that influence decision-making, * Bachelor's degree required
 * Proficient knowledge in Excel and Powerpoint/presentation building skills
 * Able to create polished, story-driven decks that resonate with customers and internal audiences alike

## Description

The Category Insights Analyst will play a key role in advancing Flower's Foods category leadership by leveraging data, managing tools and transforming insights into fact-based selling stories. Reporting to the VP of Category Management, this position will partner closely with sales and marketing to deliver insight-led recommendations that strengthen our in-store presence, inform category leadership and support customer growth., * Collaborate with sales to develop data-driven category recommendations that strengthen retailer partnerships and drive join growth

 * Lead the development and execution of category strategies to drive growth for Flowers Foods brands and the customer, including assortment optimization, shelf space planning, and merchandising recommendations.
 * Play an integral role in developing tailored customer selling stories for Publix and Ahold-Delhaize, leveraging POS and shopper data to support line reviews and ad hoc requests.
 * Deliver integrated consumer, category, and market insights to inform your customers of strategic decisions and in-store execution.
 * Analyze syndicated data (e.g., Circana, Nielsen), panel data, and retailer-specific systems to identify growth opportunities, category performance drivers, and risks.
 * Create compelling, data-driven storytelling using tools such as Power BI, Excel, and planogram software to influence leadership.
 * Generate regular reporting and dashboards to monitor business performance, highlight risks, and surface incremental opportunities.
 * Build strong relationships with your retail partners, serving as a trusted advisor and category thought leader on shopper trends, competitive dynamics, and macro food trends.
 * Develop clear, concise, and impactful presentations that translate complex data into insights and drive collaborative decision-making with the customer


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