> Markdown version of [/jobs/ext/2679889-senior-specialist-marketplace-activation](https://www.wearedevelopers.com/jobs/ext/2679889-senior-specialist-marketplace-activation). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Senior Specialist, Marketplace Activation

- **Company:** VF Corporation
- **Location:** Greensboro, NC, United States
- **Experience:** Expert
- **Salary:** $96,768.0 - $120,960.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Data Analysis, Google Analytics, Shopify, Tableau (Software), Web Platforms, Data Analytics, Marketplace
- **Published:** September 2, 2026
- **Apply:** https://www.techcareers.com/job.asp?id=3373889594&tx=YT808CYV&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements., * Experience: 5-7 years of digital marketing, e-commerce operations, or marketplace growth experience.

 * Education: Bachelor's degree in Business, Marketing, Economics, or a related quantitative field.
 * Mindset: Proactive, solutions-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
 * Platforms: Deep familiarity with major e-commerce ecosystems (e.g., Amazon, Shopify, regional delivery/on-demand marketplaces).
 * Software: Mandatory hands-on experience using Rithum (ChannelAdvisor/CommerceHub) for product data feeds and channel mapping.
 * Analytics: Advanced proficiency in Excel, Google Analytics, or Tableau.
 * Project Management: Proven experience managing multi-stakeholder projects.
 * Data-Driven: Ability to turn complex data points into clear growth strategies.

## Description

The Senior Specialist, Marketplace Activation drives the regional execution of our e-commerce go-to-market strategies. This role partners closely with marketplace, brand, and commercial stakeholders to support execution of marketplace growth initiatives and ensure alignment with global strategies. You will support VF's amazing Brands on their current marketplace platforms, manage commercial partner channels, and optimize demand/supply growth to maximize marketplace revenue.

Let's break down that day-in-the-life a bit more.

 * Adapt and scale global go-to-market strategies for local and regional marketplace channels.
 * Launch Brands on New Marketplaces: Coordinate Brand commercial activations.
 * Serve as the primary operational contact for key commercial partners, vendors, or digital platforms.
 * Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements.
 * Partner with internal Product, Marketing, Sales, and Operations teams to remove execution bottlenecks.
 * Measure activation ROI, customer lifetime value (LTV), conversion rates, and gross merchandise value (GMV).
 * Translate performance metrics into operational reporting and actionable recommendations for marketplace, brand, and leadership stakeholders.
 * Optimize product assortment, content readiness, promotional execution, and marketplace performance to support revenue and growth objectives.
 * Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience.


## Related Videos

- [Launching a marketplace on-time: A lesson in taking shortcuts using spreadsheets!](https://www.wearedevelopers.com/videos/477-launching-a-marketplace-on-time-a-lesson-in-taking-shortcuts-using-spreadsheets)
- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Modern Headless Commerce with Vendure](https://www.wearedevelopers.com/videos/489-modern-headless-commerce-with-vendure)
- [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts)
- [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data)
- [Teini - an extremely small webshop leveraging awesome and free tech](https://www.wearedevelopers.com/videos/286-teini-an-extremely-small-webshop-leveraging-awesome-and-free-tech)

## Related Articles

- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)
- [Why Upskilling And Reskilling is Important For Developers](https://www.wearedevelopers.com/magazine/428-why-upskilling-and-reskilling-is-important-for-developers)
- [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025)
- [System change: restart as developer?](https://www.wearedevelopers.com/magazine/39-system-change-restart-as-developer)
- [How Much FAANG Companies Actually Pay Software Engineers in 2025](https://www.wearedevelopers.com/magazine/230-how-much-faang-companies-actually-pay-software-engineers-in-2025)