> Markdown version of [/jobs/ext/2701057-crm-implementation-manager](https://www.wearedevelopers.com/jobs/ext/2701057-crm-implementation-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Implementation Manager - **Company:** Blue Pelican Group - **Location:** Welwyn Garden City, UK - **Salary:** £40,000.0 - £45,000.0 - **Contract:** Temporary contract - **Skills:** A/B Testing, Automation of Marketing, Microsoft Dynamics, Salesforce.Com, Website Wireframe, Zoho Office Suite, Hubspot - **Published:** September 4, 2026 - **Apply:** https://jobs.bluepelican.com/job/crm-implementation-manager-2496/apply.aspx ## About the Role * You'll have delivered CRM, customer journey or marketing automation projects within a multi-site, multi-location or multi-brand organisation. * Are comfortable taking an agreed strategy through technical build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners. * Experience of Zoho would be useful, although experience with Salesforce, HubSpot, Microsoft Dynamics or a similar platform may also be relevant. * You'll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer. * Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it's performing across channels ## Description The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready. Your role is to turn that plan into a working, measurable CRM programme. Building and optimising customer journeys, segmentation, automation and using data/testing to improve performance. Working in an organisation where CRM is relatively immature and needs to be properly established. Taking the customer on a journey, not hard-selling them, but to reassure and support them. Giving them the information they need, when they need it to enable them to make the right decisions for their family and child's needs. You need to be somebody who can combine CRM/marketing and customer journey skills with a very hands-on implementation capability - getting into the platform, helping build the initial journeys and workflows, working through the data/technical dependencies and reducing reliance on the wider tech team wherever possible. You'll demonstrate solid stakeholder management skills and a desire to get things delivered. Working across a range of teams including marketing, creative, operational and senior stakeholders, managing activity through to implementation. The platform you'll be working with is Zoho, and it's worth noting this is not a strategy role from a blank page, and it is not a heavily technical development position either. It is about implementation, project management, testing and optimisation. What you'll be doing You'll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers. Your responsibilities will include: * Managing the implementation plan, milestones, risks and dependencies * The build and rollout of automated customer journeys, including developing wireframes * Translating existing journey maps into clear delivery requirements * Coordinating stakeholders, developers and platform partners * Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value * Defining how journey and channel performance will be measured * Monitoring conversion, engagement and customer drop-off * Building reporting that supports commercial and operational decisions ## Related Videos - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Building Talent Acquisitions Teams](https://www.wearedevelopers.com/videos/1496-building-talent-acquisitions-teams) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Should Tech Managers Be Developers First? Pros and Cons](https://www.wearedevelopers.com/magazine/327-should-tech-managers-be-developers-first-pros-and-cons) - [Why Upskilling And Reskilling is Important For Developers](https://www.wearedevelopers.com/magazine/428-why-upskilling-and-reskilling-is-important-for-developers) - [The 8 Best Code Testing Tools](https://www.wearedevelopers.com/magazine/402-the-8-best-code-testing-tools)