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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # GTM Engineer - Web & AI - **Company:** Hiya, Inc. - **Location:** Seattle, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Contentful, A/B Testing, Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Application Integration Architecture, Google Analytics, Automation of Marketing, Performance Tuning, Next.js, Salesforce.Com, Data Streaming, Web Analytics, Web Platforms, Web Usability, Website Architecture, Google Tag Manager, Chatbots, ReactJS, Large Language Models, Data Layers, Dynamic Content, Front End Software Development, Hubspot, Webflow - **Published:** September 4, 2026 - **Apply:** https://startup.jobs/senior-gtm-engineer-web-ai-hiya-com-9769065 ## About the Role 5-8+ years in growth engineering, frontend engineering, or product-focused web development * Strong React / Next.js (or similar modern frontend framework) experience * Experience leading headless CMS implementations or migrations * Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.) * Experience implementing A/B testing and experimentation frameworks * Strong understanding of technical SEO, GEO and AEO and performance optimization * Experience integrating APIs and third-party systems into web platforms You'll Likely Stand Out If You Have * Experience in B2B SaaS or PLG environments * Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment) * Experience integrating AI APIs (OpenAI, Anthropic, etc.) * Multi-channel support solutions - chatbots, AI Voice Agent, etc. * Experience building multi-language and international web properties ## Description * Translate positioning and campaign strategy into compelling, high-converting web experiences * Optimize the buyer journey across awareness, consideration, and conversion stages * Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution * Develop hypotheses and testing roadmaps to improve performance of top pages Increase experimentation velocity across enterprise and PLG segments Website Architecture & Platform Evolution * Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok) * Architect a scalable React / Next.js-based frontend * Build modular systems enabling rapid campaign and landing page deployment * Maintain strong engineering standards while supporting marketing speed * Establish performance, accessibility, and technical SEO best practices AI-Enabled Marketing Innovation * Integrate AI agents and LLM APIs to power: + Dynamic content generation + Personalized experiences + SEO & GEO optimization workflows + Scalable localization * Automate content production and experimentation workflows * Explore conversational and adaptive digital experience Global Expansion & Localization * Own international website expansion across 20+ markets * Design and scale multi-language, multi-region architecture * Build localization workflows within the CMS * Optimize regional SEO and performance * Ensure global compliance and performance standards, * Architect and implement event tracking, data layers, and attribution frameworks * Maintain hands-on ownership of tools such as: + Google Analytics 4 + Amplitude + Google Tag Manager * Ensure clean data flow between website, CRM, marketing automation, and PLG systems * Align web experimentation with paid, organic, lifecycle, and product initiatives, Our standard interview process follows this sequence: * Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics. * Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness. * Live Working Assignment: You'll complete a live, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel. * Assignment-Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time. * Future Hiya Value Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase. How We Invest in You Compensation & Ownership Equity Compensation: ownership aligned with your impact and the company's growth We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point - because we're building this with people who own the outcome. Come Work With Us! We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career. We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. 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