> Markdown version of [/jobs/ext/2716765-director-of-web-growth](https://www.wearedevelopers.com/jobs/ext/2716765-director-of-web-growth). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director of Web Growth - **Company:** Gametime United - **Location:** United States (Remote available) - **Experience:** Experienced - **Salary:** $240,000.0 - $270,000.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Program Design Languages, Appdynamics - **Published:** September 4, 2026 - **Apply:** https://startup.jobs/director-web-growth-gametime-united-8761722 ## About the Role Required * 8-12 years in growth, web product, ecommerce, or CRO, including 2-3+ years owning a revenue or GMV number that spanned more than one channel. * Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself - this is the core muscle of the role. * Working fluency in paid search - you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day. * Fluency in full-funnel economics - blended CAC/LTV, contribution margin, AOV - as the language you use to make and defend decisions. * Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point. * A track record of being evaluated on a business outcome rather than a channel KPI. ## Description This is a new role. You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content - likely starting with contractors and agencies rather than a large owned team. You'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media., * Web-driven GMV and blended contribution economics as your core metric - not the performance of any single channel in isolation. * Own the comprehensive view of a web customer's total lifecycle, defining and strengthening the funnel to drive customer lifetime value. * Direct management of our paid search team - strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself. * Hands-on partnership with Product on CRO - analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them. * An experimentation engine - establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering. * Building SEO and content capability from the ground up - scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine. * Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel. * A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership. * Full-funnel economics - blended CAC/LTV, contribution margin, AOV - as the language you use to defend tradeoffs, not channel-level vanity metrics. * Visibility and operating cadence - building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities., * Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number. * Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team. * A point of view on web-to-app dynamics in a company with both surfaces. * Formal experimentation program design (prioritization frameworks, testing governance). * Pricing or promo strategy exposure. * AI fluency - using AI to accelerate experimentation, testing velocity, or decision-making., * You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus. * You're managing the paid search team independently and have a clear handle on account structure, budget, and performance. * You've scoped the SEO/content opportunity and have a plan - agency, contractor, or otherwise - to start building it. In your first year * Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there. * You've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion. * SEO/content capability exists where there was none, and is producing early signal. * You have a clear, evidence-based point of view on the web/app relationship that leadership trusts., You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player - you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. 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