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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr. Analyst, Retargeting & Remarketing - **Company:** RUE GILT GROUPE - **Location:** Boston, MA, United States - **Experience:** Expert - **Salary:** $95,000.0 - $110,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Application Programming Interfaces (APIs), Business Analytics Applications, Common ISDN Application Programming Interface (CAPI), Microsoft PowerPoint, Tableau (Software), Facebook Ads Manager, Data Analytics - **Published:** September 4, 2026 - **Apply:** https://startup.jobs/sr-analyst-retargeting-remarketing-rue-gilt-groupe-9609686 ## About the Role You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity. You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth. You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience. Above all, you are a Collaborative partner who communicates with Kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes. * BS/BA in Marketing * 2-4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment. * 2+ years of specific experience with retargeting, remarketing, or paid social marketing (Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, or similar) preferred. * Feed & Pixel Management: Experience with dynamic product feed tools and pixel/Conversions API implementation (e.g., Meta CAPI, Feedonomics, Rithum) is preferred. * Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus. * Emerging Tech: A genuine interest in AdTech, audience modeling, and the evolving privacy and identity landscape. * Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization., Even if you don't meet every single qualification, we'd still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience. We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates., Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated. ## Description Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Retargeting & Remarketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through Member re-engagement and reactivation, specifically focusing on the execution of our strategy and execution of our retargeting and remarketing programs across major ad platforms (Meta, Google, and beyond). This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members., Scalable Retargeting & Remarketing Strategy * Deliver measurable growth in reactivation and repeat purchase rate through expert management of retargeting and remarketing campaigns across Meta, Google and expansion channels. * Optimize efficiency through structured testing, audience segmentation, and strategic budget allocation to ensure we are leading, not following, in the social remarketing space. * Partner with Product teams to unlock incremental performance by improving our dynamic product feed strategy, pixel/CAPI data quality, and audience signal accuracy. Data-Driven Impact & Analysis * Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, audience segments, and lapsed-Member behavior. * Translate complex data into clear, actionable insights that influence high-level investment decisions. * Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term Member value and LTV. Channel Innovation (Social, CRM & Beyond) * Test into expansion opportunities across the full social retargeting ecosystem, including emerging placements, creative formats, and new platform partners. * Build future-ready channels by supporting more precise audience modeling and cross-channel identity resolution. * Bridge the gap between paid social, CRM, and lifecycle marketing to establish emerging re-engagement channels. Strategic Communication & Leadership * Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations. * Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity. ## Related Videos - [Times of (climate) crisis - How and why sustainable software is a must!](https://www.wearedevelopers.com/videos/988-times-of-climate-crisis-how-and-why-sustainable-software-is-a-must) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [From Tables to Graphs in Minutes: Supercharging Kusto Graph Analytics with AI-Powered Development](https://www.wearedevelopers.com/videos/1543-from-tables-to-graphs-in-minutes-supercharging-kusto-graph-analytics-with-ai-powered-development) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) ## Related Articles - [Best Companies to Work For in Paris: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/190-best-companies-to-work-for-in-paris-top-25-companies-in-2023) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [React Developer Salary [2023]](https://www.wearedevelopers.com/magazine/198-react-developer-salary-2023) - [Highest Paying Tech Companies in Europe](https://www.wearedevelopers.com/magazine/162-highest-paying-tech-companies-in-europe)