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# Performance Marketing Team Lead

- **Company:** NACE.AI INC.
- **Location:** Palo Alto, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Software as a Service
- **Published:** September 4, 2026
- **Apply:** https://startup.jobs/growth-marketing-lead-nace-ai-8304150

## About the Role

* The Operator: 6+ years in Performance Marketing, with a proven track record of scaling B2B or "Prosumer" SaaS products from $0 to $10M+ ARR.
 * The Leader: You have experience managing high-performing teams or agencies and know how to get the best work out of creative and technical talent.
 * The Generalist: You've owned multiple growth levers - paid, organic, lifecycle - and know how to prioritize across them based on stage and data
 * Analytical Rigor: You are dangerous with SQL and data visualization tools; you don't wait for reports, you build them.

## Description

As our first dedicated marketing hire, you will own the full growth surface - from paid acquisition to organic channels, lifecycle, and product-led growth. You'll bridge high-level strategy and tactical execution, building a world-class acquisition engine that targets high-value professionals and ensures Nace AI becomes the default tool in their workflow., * Own strategy and execution across Search, Paid Social (LinkedIn/Meta), Twitter/X, and newsletter sponsorships

 * Manage substantial budgets with a relentless focus on unit economics - optimizing for LTV:CAC and payback periods
 * Partner with Engineering to build perfect attribution and a data-forward culture where every experiment is measured

Organic Growth & SEO:

 * Own SEO strategy and content distribution to drive sustainable organic acquisition
 * Build a content engine that positions Nace AI as the go-to resource for finance and audit professionals
 * Identify and develop high-intent channels like communities, newsletters, and industry publications

Lifecycle & Retention

 * Build and optimize email and lifecycle flows to convert, onboard, and retain users
 * Develop segmentation and personalization strategies tailored to finance and audit personas

Product-Led Growth:

 * Experiment with PLG motions including free trials, freemium, and in-product referral loops
 * Collaborate with Product to surface growth opportunities within the product experience

Brand & Team

 * Lead a small team of growth marketers and creative specialists to produce content that doesn't look like ads, but like essential tools for knowledge workers
 * Work side-by-side with our founders and product teams in our Palo Alto office to tighten the feedback loop between acquisition and product


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