> Markdown version of [/jobs/ext/2724655-como-data-analyst](https://www.wearedevelopers.com/jobs/ext/2724655-como-data-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Como Data Analyst - **Company:** Ing Mad - **Location:** Madrid, Spain (Remote available) - **Contract:** Voluntary work - **Skills:** A/B Testing, Data Analysis, Big Data, Data Cleansing, Automation of Marketing, Power BI, SAS (Software), SQL Databases, Data Analytics, Workday - **Published:** September 5, 2026 - **Apply:** https://www.adzuna.es/contact-us.html ## About the Role * Strong interest in marketing, campaigns, and digital sales * Ability to link data analysis to commercial impact and conversion * Analytical & technical skills. SQL (SAS) - able to build campaign selections * Experience with large datasets / segmentation / targeting * Ability to analyze campaign results and identify improvement actions * Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics * Ability to translate data into clear business recommendations * Strong collaboration with non-technical stakeholders * Good knowledge of English and Spanish Nice to have: * Experience with campaign tools / CRM / marketing automation platforms * Experience with A/B testing and experimentation frameworks * Knowledge of SAS / Power BI * Banking, e-commerce, or marketing analytics experience ## Description We are looking for a talented and enthusiastic Data Analyst to join our Digital Sales Team of Business Banking Spain Our team focuses on acquisition, activation, and growth of business customers through digital channels. We: + Design and execute data-driven campaigns (email, digital journeys, outbound triggers) + Build target groups and customer segments + Analyze campaign performance and optimize journeys + Operate in a Big Data environment (SAS, SQL, Power BI) Your key responsibilities: As a Data Analyst you will: Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance and deliver actionable insights to increase conversion and commercial impact Combine analytical expertise with a strong commercial mindset, ensuring data directly translates into measurable business results. Campaign Execution & Targeting + Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules) + Prepare and deliver campaign-ready datasets for activation tools + Ensure correct setup and execution of campaigns across digital channels Campaign Analytics & Optimization + Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI) + Identify optimization levers across targeting, timing, content, and channel mix + Run analyses to improve acquisition, activation, and cross-sell performance Customer & Segmentation Insights + Develop customer segments based on behavior, lifecycle, and needs + Identify high-potential audiences and propensity-to-buy signals + Translate business needs into data-driven targeting strategies Data Preparation & Automation + Prepare and maintain campaign datasets and marketing bases + Automate recurring campaign processes (selection, reporting, monitoring) + Ensure scalability and reliability using SAS (SQL) Insights & Reporting + Build dashboards (Power BI) to monitor campaign performance and funnel evolution + Provide clear, actionable insights to marketing and commercial teams + Support test-and-learn frameworks (A/B testing, uplift analysis) Stakeholder Collaboration + Work closely with digital marketeers, campaign managers, and conversion specialists + Translate commercial questions into data use cases and analyses + Act as a data partner in campaign planning and optimization cycles, + Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn. + Check the sender's email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com. + No payments or banking details will ever be requested: If someone asks for this information, it's a scam. -------------------------------------------------------------------------------------------------------------------------------- ## Related Videos - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Destigmatizing the Workplace: Building Real Inclusion](https://www.wearedevelopers.com/videos/1492-destigmatizing-the-workplace-building-real-inclusion) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) ## Related Articles - [Spanish Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/353-spanish-business-culture-and-etiquette) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk)