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# CRM specialist

- **Company:** Raisin GmbH
- **Location:** München, Germany
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Workflow Management Systems, Looker Analytics
- **Published:** September 5, 2026
- **Apply:** https://startup.jobs/crm-manager-investment-pension-products-m-f-d-raisin-9006974

## About the Role

We are looking for a highly motivated CRM specialist with a sharp analytical mind and a passion for financial products to help us drive our investment strategy forward., * A passion for and strong knowledge of investment products (pensions, ETFs, tax implications).

 * 3+ years of professional CRM experience.
 * C2-level proficiency in English and German is mandatory due to the rigorous communication standards of the investment product team.
 * Expert command of CRM channels (email/push/weblayer) including automation, segmentation, and KPI reporting.
 * A natural drive for quality and a collaborative mindset that supports team goals.
 * A creative thinker who is also comfortable digging into data to understand performance, discover patterns and find new audience segments
 * An interest in AI and how it can help improve the way we do things in CRM

What Will Set You Apart

 * Prior experience in the financial sector, specifically with investment-focused CRM.
 * Proficiency with our core tools, such as Bloomreach or Looker.
 * Experience managing CRM strategies across multiple European markets
 * Having Dutch or Spanish language skills.
 * A strong background in cross-selling strategies and Print Direct Marketing.
 * Curiosity about how AI can transform CRM workflows and performance.

## Description

* Own the CRM strategy for investment products: Develop, implement, and analyze campaigns that drive growth and engagement.
 * Scale our cross-sell strategy: Take full ownership of the savings-to-investment cross-sell ratio, continuously testing and innovating to drive conversion.
 * Lead international expansion: Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain.
 * Partner for impact: Work directly with the Investment Products team to synthesize complex financial topics (pensions, tax) into consumer-friendly marketing.
 * Elevate customer touchpoints: Create and optimize communications across email, mobile, web, and direct mail.
 * Drive data-led innovation: Translate performance insights into actionable patterns, leveraging AI and behavioral data to refine our approach.


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