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# CRM Campaign Analyst

- **Company:** Waitrose & Partners
- **Location:** Bracknell, UK (Remote available)
- **Experience:** Expert
- **Salary:** £39,865.0
- **Contract:** Permanent contract
- **Skills:** Business Process Modeling, Cloud Computing, Customer Data Management, Data Manipulation Languages, Standard Sql, Salesforce.Com, Transaction Data, Data Strategy
- **Published:** September 5, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5869671568

## About the Role

* Experience of working in a campaign operations team within a transactional data intensive organisation (preferably retail)
 * Strong CRM experience and understanding
 * Strong experience within ESP, preferably Salesforce Marketing Cloud
 * Experience of using campaign management tools to execute campaigns
 * Strong SQL and data manipulation skills
 * Strong analytical approach
 * Ability to balance customer and commercial priorities
 * Good understanding of technical CDP, preferably Data Cloud
 * Good verbal and written communication skills

Desirable skills/experience you may have

 * Salesforce Suite understanding and qualifications
 * Qualifications in marketing
 * Retail experience
 * Strong agency management experience

## Description

with our data, insights and analytics teams to ensure gold standard measurement across our CRM activity and be able to bring their specialism to provide recommendations both to campaigns and to wider CRM strategy. This role will incorporate audience building for digital and social channels as well so an understanding of digital advertising is desirable., * To design and create customer selections and output of customer data for email, push, sms, direct marketing, social and digital audiences.

 * To work closely with the CRM Managers to understand Waitrose campaign targeting needs; translate campaign briefs into effective targeting and audience selection to meet commercial and business objectives and enable relevant communications for multiple audiences and segmentations.
 * Identify and interpret new opportunities or improvements to meet goals and ambitions for our CRM communication programmes.
 * Support and input into data strategies to ensure that CRM and broader Channels team have access to the required data to enhance our communications and deliver against our strategy.
 * Support and enable automation across selections to streamline processes


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