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# Head of Digital

- **Company:** Exclaimer
- **Location:** UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Automation of Tests, Software as a Service, Google Analytics, Productivity Software, Salesforce.Com, Hubspot
- **Published:** September 5, 2026
- **Apply:** https://startup.jobs/head-of-digital-exclaimer-8744587

## About the Role

* 8+ years in digital marketing, with at least 3 years in a leadership role
 * Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
 * Direct experience building or scaling an ABM program
 * Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
 * Experience managing budgets and external agencies/vendors
 * A track record of building and leading high performing teams
 * Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks

Nice to Have

 * Experience in a fast growing SaaS or email/productivity software company
 * Experience marketing to IT and technical buyer personas

## Description

* Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
 * Manage budget allocation and ROI across channels
 * Build testing frameworks to continuously improve CAC and conversion rates
 * Build and manage a full funnel strategy across all channels
 * Manage agency relationships, * Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
 * Drive segmentation, personalization, and automation strategy
 * Partner with product marketing on messaging and campaign calendars
 * Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones, * Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
 * Drive continuous testing and optimization of conversion paths
 * Ensure the site supports campaigns, product launches, and regional needs, * Build and scale account-based marketing programs targeting key accounts and segments
 * Align closely with sales on target account lists, messaging, and engagement strategy
 * Measure and report on ABM program impact on pipeline and revenue

Leadership

 * Build, manage, and develop a team of channel specialists
 * Set the digital marketing strategy and roadmap in line with company growth goals
 * Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes


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