> Markdown version of [/jobs/ext/2734791-director-of-web-strategy](https://www.wearedevelopers.com/jobs/ext/2734791-director-of-web-strategy). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director of Web Strategy - **Company:** OWN, Inc. - **Location:** United States (Remote available) - **Experience:** Expert - **Salary:** $62,400.0 - $87,360.0 - **Contract:** Permanent contract - **Skills:** Testing (Software), Artificial Intelligence, Data Security, Web Strategies - **Published:** September 5, 2026 - **Apply:** https://www.builtincolorado.com/job/director-web-strategy/11029963?handler=ApplyRedirect ## About the Role * 10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category. * Deep, hands-on CRO expertise - testing programs, personalization, funnel diagnosis - with real, attributable results you can show. * Experience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline. * Working fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rather than needing to be the expert yourself. * Comfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap. * A metrics-first operating style - you default to data over opinion, and you can defend a roadmap with numbers. * Experience partnering with demand generation, paid media, and brand teams toward shared pipeline goals. ## Description Be an Early Applicant Remote Hiring Remotely in US Expert/Leader Remote Hiring Remotely in US Expert/Leader Own Cyera's website as a measurable pipeline engine, leading conversion rate optimization, personalization, visitor identification, retargeting, chat, analytics, and digital experience strategy. Build the CRO roadmap, oversee web KPIs, coordinate web development, SEO/AEO, paid media, and brand teams, and ensure the website presents a cohesive AI Trust platform. The role requires hands-on experimentation, data-driven decision-making, consent-aware first-party data strategies, and ownership of budget and roadmap priorities. The summary above was generated by AI, * Conversion rate optimization. Own the CRO roadmap for cyera.com - personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category. * Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion - in partnership with our media agency - while staying ahead of cookie-deprecation and consent requirements. * Chat & digital experience. Own the performance of our website chat experience as a core conversion and qualification channel. * Web analytics & reporting. Be the single source of truth on core web KPIs - unique visitors, conversion, visitor growth, page time, demo requests, and chat performance - and report on them with the rigor this team expects. * Cross-functional integration. Partner with our in-house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one-off requests. * Platform story on the web. Make sure the site experience reflects Cyera as an integrated AI Trust platform - not three disconnected products - from nav to conversion path. What Success Looks Like In the first 90 days, you've audited the current site experience end-to-end, stood up a CRO roadmap, and can answer - with data - how much of our traffic we identify and retarget today. By the end of year one, Cyera website is recognized as industry-best for both brand and a rich digital experience, website conversion has moved meaningfully against an ambitious, benchmarked target; the visitor-to-pipeline journey (identification, retargeting, chat, conversion) runs as one coordinated motion instead of disconnected pieces; and the website is recognized across the company as a measurable pipeline-driving asset. ## Related Videos - [Crypto-secure Data Management with In-Database Blockchain](https://www.wearedevelopers.com/videos/632-crypto-secure-data-management-with-in-database-blockchain) - [Progressive Web Apps - The next big thing](https://www.wearedevelopers.com/videos/45-progressive-web-apps-the-next-big-thing) - [Excellent Software Testing](https://www.wearedevelopers.com/videos/87-excellent-software-testing) - [Kill Your WordPress. Ship in Minutes. 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