> Markdown version of [/jobs/ext/2737264-product-manager-ori-bb-app](https://www.wearedevelopers.com/jobs/ext/2737264-product-manager-ori-bb-app). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Product Manager ORI/BB APP - **Company:** Adidas America, Inc. - **Location:** Shanghai, VA, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Microsoft Excel, PC Tools, Microsoft Office, Microsoft PowerPoint - **Published:** September 5, 2026 - **Apply:** https://jobs.adidas-group.com/talentcommunity/apply/1425894933/?locale=en_US ## About the Role * Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win * Deep product knowledge of product creation, consume and retail knowledge in regard to fulfill different needs within GCA market. * Strong communication skills - transport and deliver information clear and effectively * Cooperate well and effectively to maintain and develop trustful relationships with cross function * Work independently as well as part of a team * Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment * Strong analytical skills, be solution driven and result oriented * Ability to travel * Actively interested in lifestyle and/or fashion, passion for sport * People management experiences would be a plus but not mandatory, * College degree, preferably in marketing / business / fashion * Minimum of 7 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred * Preferably with sportswear/fashion/womenswear background * Experience in trade, vertical retail business model or sales is helpful * Fluent in English * PC skills (MS Office programs, especially PowerPoint and Excel) ## Description * Execute the category direction and drive implementation * Work with all creation functions to deliver product concepts and execute strategic plans to win local markets. * Create ranges within the category from both an image and commercial point of view, * Proactively manage range direction and sharpen the creation direction within sport/street area to create leading product winning the market. * Propose a clear strategy for the range and execution plan, be considered as a range expert by key relation team and markets. * Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market * Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome * Strong & actively analyse business, draw conclusions and propose action steps * Strong knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating. * Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content * Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts * Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery. Key Relationships: * Maintain a strong relationship and ensure constant dialogue/feedback with + Business unit and across other BU´s + Cross-functional team (Design, Operations, Materials, Costing, Planning, Process) + Global headquarter and key APAC counterpart (JP/KR/EM) + FTW team to create concrete head to toe look ## Related Videos - [Winning talents through play - Corporate Gaming with AKEYI](https://www.wearedevelopers.com/videos/1062-winning-talents-through-play-corporate-gaming-with-akeyi) - [Wolfenstein 3D Postmortem](https://www.wearedevelopers.com/videos/525-wolfenstein-3d-postmortem) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [Recruitment Reinvented: Bold strategies and the $10K signing incentive](https://www.wearedevelopers.com/videos/1068-recruitment-reinvented-bold-strategies-and-the-10k-signing-incentive) - [WeAreDevelopers LIVE - Demo Time, Live Coding, End-to-End Testing and more](https://www.wearedevelopers.com/videos/1713-wearedevelopers-live-demo-time-live-coding-end-to-end-testing-and-more) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) ## Related Articles - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany) - [Useful Merch Ideas to Spread Brand Awareness](https://www.wearedevelopers.com/magazine/350-useful-merch-ideas-to-spread-brand-awareness)