> Markdown version of [/jobs/ext/2745280-director-media-scale-markets](https://www.wearedevelopers.com/jobs/ext/2745280-director-media-scale-markets). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Media Scale Markets - **Company:** SharkNinja - **Location:** London, UK - **Experience:** Expert - **Salary:** £77,184.0 - **Contract:** Permanent contract - **Skills:** Agile Methodology, Data Analysis, Performance Tuning - **Published:** September 6, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5872127366 ## About the Role * 10+ years of experience in media strategy, planning, and investment across global or multi-market environments. * Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.). * Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights. * Demonstrated success managing complex budgets and leading agency relationships. * Strong communication, collaboration, and stakeholder leadership skills. * Experience in matrixed, multinational environments with the ability to influence without authority. Preferred Qualifications * Experience in high-growth consumer brands or multi-category portfolio environments. * Demonstrated success driving SKU-level performance and retailer-aligned media activation. * Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM). * Familiarity with distributor models, retail media networks and shopper media ecosystems. ## Description SharkNinja is seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation across Scale Markets (NEUR; Nordics and Benelux, and SEUR; Spain and Italy), a core engine of SharkNinja's global expansion. As the Director of Media for Scale Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams. This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media., Growth Market Paid Media Strategy & Execution * Lead the development of integrated, full-funnel media strategies for Scale Markets, spanning top-funnel with a "social-first" mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC). * Lead the Scale Markets Media teams, based in country. * Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning. * Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners. * Ensure media plans align with global priorities while reflecting local nuance and market realities. * Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity. Agile Campaign Management & Performance Optimization * Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels. * Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts. * Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time. * Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas. Cross-Functional Partnership & Agency Leadership * Serve as the senior media partner for Scale Markets-collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs. * Build bridges between global and regional teams to ensure connection, consistency, and shared learnings. * Lead global and regional agency relationships-overseeing briefing, performance reviews, optimizations, and quarterly business updates. * Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars. Leadership, Influence, Capability Building * Mentor and guide regional marketers, elevating media expertise across Scale Markets. * Establish a global-to-local media leadership framework that enhances consistency and operational excellence. * Act as a key member of the global media leadership team, providing insights and recommendations to senior executives. * Present strategies, performance updates, and opportunities with clarity, confidence, and influence. Data, Measurement & Innovation * Champion measurement excellence across Scale Markets, showcasing leadership across audience strategy and incrementality frameworks. * Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [ShapeShift: Reinventing Agile for a B2B SaaS Scale-Up](https://www.wearedevelopers.com/videos/1655-shapeshift-reinventing-agile-for-a-b2b-saas-scale-up) - [Practical performance tuning for Serverless Java on AWS](https://www.wearedevelopers.com/videos/2075-practical-performance-tuning-for-serverless-java-on-aws) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [From Punch Cards to AI-assisted Development](https://www.wearedevelopers.com/videos/611-from-punch-cards-to-ai-assisted-development) - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) ## Related Articles - [How to Turn Community Events Into a Powerful AI GTM Engine: The Daytona Playbook](https://www.wearedevelopers.com/magazine/732-how-to-turn-community-events-into-a-powerful-ai-gtm-engine-the-daytona-playbook) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Why and How to Sponsor Developer Events](https://www.wearedevelopers.com/magazine/686-why-and-how-to-sponsor-developer-events) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)