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# VP, Digital Acquisition

- **Company:** Delta Defense LLC
- **Location:** West Bend, WI, United States
- **Salary:** $210,000.0 - $260,000.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Automation of Marketing, Multivariate Testing, Performance Monitor
- **Published:** September 7, 2026
- **Apply:** https://find.jobs/jobs-near-me/apply/ats-redirect/?id=2955134715-2

## About the Role

* Digital marketing strategy
 * Paid search (SEM) management
 * Paid social advertising
 * Display and programmatic media
 * Marketing analytics and reporting
 * Conversion rate optimization (CRO)
 * Marketing automation and Mar
 * Tech platforms
 * Budgeting and ROI analysis

## Description

Delta Defense seeks a VP, Digital Acquisition to lead data-driven growth for USCCA memberships nationwide. This executive will own paid media strategy across search, social, display, affiliate, and emerging channels, building a scalable, measurable acquisition engine. Responsibilities include setting strategy, managing budgets, defining KPIs, and driving continuous optimization across full-funnel campaigns. You will lead a high-performing digital team, partner closely with Analytics, Product, and Creative, and advance marketing technology, testing, and attribution. This role thrives in Delta Defense's values-driven, high-energy, mission-focused culture., * Own the end-to-end digital acquisition strategy to drive profitable USCCA membership growth across paid search, paid social, display, affiliate, and emerging channels.

 * Develop, test, and optimize full-funnel campaigns leveraging audience segmentation, creative experimentation, and landing page optimization.
 * Lead, mentor, and grow a high-performing digital marketing team and manage external agencies and platform partners.
 * Define KPIs, forecasts, and budget allocations; monitor performance and continuously optimize toward CAC, LTV, and ROI goals.
 * Partner with Analytics, Product, and Creative to build data-driven acquisition journeys that improve conversion and retention.
 * Champion marketing technology, measurement, and attribution approaches to inform investment decisions and reporting. Ensure compliance with brand, legal, and regulatory guidelines while supporting a mission-focused, values-driven culture.


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