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# Salesforce Marketing Cloud Technical Specialist

- **Company:** CoverWallet, an Aon company
- **Location:** Madrid, Spain
- **Contract:** Permanent contract
- **Skills:** Customer Data Management, Automation of Marketing, SQL Databases, Active Optical Networks, Dynamic Content
- **Published:** September 8, 2026
- **Apply:** https://www.buscojobs.com.es/salesforce-marketing-cloud-technical-specialist-en-madrid-ID-369279105

## About the Role

At least 3 - 5 years of hands?on experience with Salesforce Marketing Cloud administration and email marketing.
Experience configuring and implementing SFMC Personalization (MCP) for advanced audience targeting and tailored messaging.
Proficiency in SQL for data segmentation, manipulation, and report development.
Strong understanding of CRM data integration and segmentation.
Proficiency in AMPscript and HTML/CSS for email development.
Experience analyzing campaign data and developing reports to optimize campaign performance.
Excellent communication and collaboration skills.
Advanced level of English (minimum C1), both written and spoken.
Bonus Points For
Familiarity with omni-channel marketing strategies.
Experience in insurance or financial services marketing.
Knowledge of compliance requirements for email marketing.

## Description

At CoverWallet we are determined to revolutionize the insurance industry!We launched in **** and since then we are the leading digital platform for contracting insurance for small and medium-sized companies.Thanks to state-of-the-art technology and meticulous design we have turned insurance management and processing into a simple, fast and convenient process for our clients.All online, in minutes!Our passion is in delivering innovation and value creation through technology, and our mission is to become the world's leading InsurTech.For this, we have built an incredible team in New York, Spain, Poland and Singapore.Success is guaranteed as we are part of Aon, the global leaders in risk, retirement and health solutions with 50,000 colleagues worldwide.We combine the mindset and culture of a high-growth startup with the backing and support of a global multinational.The best of both worlds in one company - what more could we ask for?What you will doWe are seeking a Salesforce Marketing Cloud (SFMC) Technical Specialist with a solid tech background to administer and optimize the platform and lead the implementation of SFMC Personalization (MCP).The role will design and execute personalized email campaigns, ensure compliance with data privacy regulations, and collaborate with cross-functional teams to enhance marketing automation and campaign performance.A typical dayAdminister Salesforce Marketing Cloud (SFMC) platform, including user access and governance.Lead configuration and implementation of SFMC Personalization (MCP) to enable advanced, tailored marketing experiences.Design, build, and deploy email campaigns using Journey Builder, Automation Studio, and Content Builder.Implement personalization strategies with AMPscript, dynamic content, and SFMC Personalization (MCP).Develop, maintain, and troubleshoot SQL queries to manage and segment audiences for targeted campaigns.Analyze campaign performance, develop and maintain robust analytics and reporting, and provide actionable insights to improve outcomes.Ensure compliance with data privacy and marketing regulations.Collaborate with cross-functional teams to streamline workflows and continuously improve marketing automation processes.What you need to succeedAt least 3 - 5 years of hands?on experience with Salesforce Marketing Cloud administration and email marketing.Experience configuring and implementing SFMC Personalization (MCP) for advanced audience targeting and tailored messaging.Proficiency in SQL for data segmentation, manipulation, and report development.Strong understanding of CRM data integration and segmentation.Proficiency in AMPscript and HTML/CSS for email development.Experience analyzing campaign data and developing reports to optimize campaign performance.Excellent communication and collaboration skills.Advanced level of English (minimum C1), both written and spoken.Bonus Points ForFamiliarity with omni-channel marketing strategies.Experience in insurance or financial services marketing.Knowledge of compliance requirements for email marketing.Why CoverWalletAt CoverWallet you will have the opportunity to be a key player in the transformation of one of the largest industries and in one of the most developed digital markets in the world.You will work in a cutting-edge tech environment, alongside a super powerful and diverse global team.Join us and build your own career plan in one of the world's leading companies, tailored to your dreams and aspirations!And just for good measure...Competitive salary based on your background and experience, and a variable annual bonus set according to your goals? Find out your ideal way of working thanks to our smart work model: full remote or hybrid, it's up to you!Perks package consisting of a Company-paid Life, Accident Insurance and Medical Cover with free dental care.Complement your benefits with our flexible compensation plan (tickets restaurant, transport card, daycare checks, external training and even a Pension Scheme!)Carry on with your training thanks to your additional budget of 1,500€ per year to finance training courses, certifications, books or any teaching aids that will help you continue to grow professionally? Enjoy a lot of offers and save on your purchases thanks to our discount platform (BigPocket) on your favorite brands (travel, fashion, technology, leisure...)23 paid vacation days per year, plus 2 additional personal days and 2 wellbeing days to focus on your own health and prioritize self-care :)Great offices in Madrid, Valencia and Sevilla.Come and enjoy all the activities we do, both inside and outside the office.#J-*****-Ljbffr


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