> Markdown version of [/jobs/ext/2799844-crm-product-functional-lead](https://www.wearedevelopers.com/jobs/ext/2799844-crm-product-functional-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# CRM Product Functional Lead

- **Company:** Keystone Solutions
- **Location:** Brussel, Belgium
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Salesforce.Com, Performance Monitor
- **Published:** September 9, 2026
- **Apply:** https://www.adzuna.be/details/5876765549

## About the Role

* 5+ years of experience in CRM management, specifically with Salesforce.
 * Strong analytical skills and experience in functional design.
 * Proven ability to work collaboratively in a dynamic environment.
 * Excellent communication skills, both written and verbal.
 * Experience in managing cross-functional teams and projects.

This role offers the opportunity to work on dynamic projects, providing a broad learning experience and the chance to grow your career within Keystone Solutions. As a

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.

## Description

We are seeking a CRM Product & Functional Lead for a consultancy mission at a client site, representing Keystone Solutions. The primary objective of this role is to implement and maintain Salesforce as a CRM tool, ensuring its optimization and functional design., * Manage the product roadmap and functional design of Salesforce platforms.

 * Coordinate cross-functional CRM initiatives involving Marketing, B2B, Customer Care, and Floya.
 * Conduct in-depth functional analyses and define CRM solutions to automate business processes, enhance customer experience, and optimize Customer Care operations.
 * Identify, analyze, and implement new use cases based on Salesforce's AI capabilities to improve operational efficiency and client autonomy.
 * Drive the Marketing strategy and external communication through Salesforce, creating personalized customer journeys.
 * Monitor the impact of digital marketing campaigns through comprehensive reporting and analytics.
 * Create and manage tickets related to user requests.
 * Implement a closed-loop feedback management system through reporting based on customer interactions.
 * Integrate with existing systems and back-end to ensure Salesforce has access to all necessary data for CRM strategy needs.
 * Establish analytics for customer relationship management and KPI tracking.
 * Follow up and resolve incidents.
 * Collaborate with business stakeholders and various IS leaders (PO, architects, PM, etc.).


## Related Videos

- [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai)
- [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer)
- [From Global Capability Centers to AI-Powered Command Centers](https://www.wearedevelopers.com/videos/100096-from-global-capability-centers-to-ai-powered-command-centers)
- [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak)
- [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases)
- [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts)

## Related Articles

- [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer)
- [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs)
- [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe)
- [The 12 Best Jobs for Software Engineers](https://www.wearedevelopers.com/magazine/401-the-12-best-jobs-for-software-engineers)