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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Salesforce Functional Consultant - Marketing Cloud Next - **Company:** asUgo - **Location:** Belgium - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), Application Programming Interfaces (APIs), Artificial Intelligence, Cloud Computing, Custom Software, Automation of Marketing, Salesforce.Com, Salesforce Sales Cloud, Build Management, Data Analytics, Dynamic Content, Marketing Cloud - **Published:** September 10, 2026 - **Apply:** https://www.collegerecruiter.com/job/2858146013-senior-salesforce-functional-consultant--marketing-cloud-next ## About the Role Are you a #curious, #structured, and #committed Salesforce Marketing Cloud Next specialist (or willing to) ready to help design and build the next generation of agentic, AI-powered customer engagement? We're looking for someone who thrives in dynamic environments, enjoys bridging business needs with strong solution design + hands-on Marketing Cloud configuration, and is genuinely excited to be at the front line of Salesforce's shift toward agentic marketing - Data 360 (formerly Data Cloud), Agentforce, and Marketing Cloud Next. If you love workshops AND you also love being in Marketing Cloud - building journeys, configuring agents, and shaping clean, data-driven engagement architectures - this role is for you!, * Strong experience (3+ years) in Salesforce project delivery, with a solid understanding of functional consulting AND declarative build/configuration. * Strong, hands-on experience with Salesforce Marketing Cloud Engagement is required, ideally complemented by Data 360 exposure. Genuine hands-on project experience with Marketing Cloud Next is a strong differentiator - the platform is very recent, so a fast learning curve and genuine curiosity matter as much as prior hands-on experience with it. * Proven ability to lead requirement-gathering workshops and translate insights into Marketing Cloud solution designs and scalable engagement architectures. * Strong knowledge of Marketing Cloud building blocks - Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio - and how they map onto Marketing Cloud Next's unified, Data 360-native model. * Confident in building declarative solutions: customer journeys and journey decisioning, dynamic content & personalization, preference centers, approval processes, dashboards & reporting. * Comfortable working with technical teams and architects, understanding when to use configuration vs. custom development (AMPscript/SSJS, APIs) - knowing limits + best practices. * Skilled in documentation, training, and change management to support long-term adoption, including guiding clients through the move from legacy Marketing Cloud Engagement/Account Engagement to Marketing Cloud Next. * Analytical mindset, excellent communication skills, and a proactive, solution-oriented approach. * Salesforce certifications (Marketing Cloud Consultant, Marketing Cloud Administrator/Email Specialist, Data 360 Consultant…) are strong assets; an Agentforce credential is a plus. * Fluent in French and English - Dutch or Portuguese is a plus. * Knowledge of broader marketing automation, growth strategies, or digital campaigns is a strong asset. #Curious in how you grow, #Structured in how you deliver, and #Committed in what you bring to the team. ## Description As a Senior Techno-Functional Consultant, you will play a key role in designing and building impactful Marketing Cloud projects - including migrations toward Marketing Cloud Next - coaching junior colleagues, and shaping marketing automation best practices within a people-first, fast-moving consulting environment. * You've never worked with Salesforce. * You don't enjoy workshops, problem-solving, or challenging business processes. * You prefer staying only at "requirements level" and not getting involved in solution build & configuration. * You're not comfortable translating business needs into Salesforce features (journeys, data extensions, personalization, agentic automation…). * You prefer waiting for instructions over taking initiative. * You're not curious about how AI agents are reshaping marketing - you'd rather stick to what you already know., As a Senior Functional Consultant at asUgo, your mission will include, * Lead client workshops, challenge assumptions, and map customer engagement processes end-to-end. * Translate needs into business requirements, user stories, and acceptance criteria. * Identify improvement opportunities and propose scalable, future-proof Marketing Cloud solutions. Solution Design (Techno-Functional) * Create functional and solution designs aligned with Salesforce Marketing Cloud and Marketing Cloud Next best practices. * Define the data model (Data 360/Data Extensions), journey/automation approach, personalization strategy, and consent & compliance framework. * Make clear trade-offs between configuration and development, and coordinate with developers/architects when needed. Declarative Build & Configuration (Hands-On) * Build solutions directly in Marketing Cloud using declarative tools: * Email, SMS, WhatsApp and RCS messaging * Data Extensions, Contact Builder and Data 360 segments * Dynamic content, personalization and conversational/two-way email * Agentforce configuration (Campaign Agent, marketing agents) * Preference centers, consent management, approval processes * Reports and dashboards * Configure apps, features, and AppExchange packages to match client needs. Testing & Quality * Define test scenarios, execute functional testing, and validate end-to-end journeys. * Support UAT sessions and ensure the final solution matches user expectations. Training & Change Enablement * Create training content, deliver training sessions, and support adoption. * Ensure documentation supports maintainability and autonomy for client teams - especially useful for teams transitioning to Marketing Cloud Next. Team Collaboration & Coaching * Collaborate closely with developers, architects, and PMs, ensuring smooth delivery. * Mentor and coach junior consultants, providing guidance on analysis and build best practices. * Contribute to delivery methodology, reusable assets, templates, accelerators, and best practices. * Stay ahead of the Salesforce marketing roadmap (Agentforce, Data 360, Marketing Cloud Next) and bring relevant innovations back to the team. * Share learnings and innovations internally. ## Related Videos - [Green Cloud Computing](https://www.wearedevelopers.com/videos/592-green-cloud-computing) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [AI, DEI & Community: What’s Next for Talent Acquisition in 2025?](https://www.wearedevelopers.com/videos/1315-ai-dei-community-what-s-next-for-talent-acquisition-in-2025) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [Recruiting with Soul & Smarts](https://www.wearedevelopers.com/videos/1477-recruiting-with-soul-smarts) - [WebAssembly: The Next Frontier of Cloud Computing](https://www.wearedevelopers.com/videos/972-webassembly-the-next-frontier-of-cloud-computing) ## Related Articles - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)