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# Sr. Marketing Manager (Data Center Marketing experience highly preferred)

- **Company:** CBRE Group
- **Location:** Chicago, IL, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Data Centers, Global Positioning Systems (GPS), Messaging Application Programming Interface
- **Published:** September 10, 2026
- **Apply:** https://www.chicagocareersite.com/job.asp?id=3385156696&tx=VT656TYI&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

* Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
 * The innovative mentality to develop methods that go beyond existing solutions
 * Ability to solve unique problems using standard and innovative solutions having a broad impact on the business.
*

 + In-depth knowledge of Microsoft Office products. Ability to comprehend, analyze, and interpret complex business documents. Ability to respond effectively to the most sensitive issues.
 * to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
 * Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.
 * Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing, matrix-based, multi-industry sales environment.
 * Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business., Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future., the @CBRE Data Centers LinkedIn and global web presence of the offering. Integrated Brand-to-Demand Programs * Design and execute integrated brand-to-demand campaigns that move audiences from awareness and education into targeted demand generation programs * Build audience and persona strategies that guide content, cadence, and channel mix across digital channels including social, email, search, and web * Lead account-based marketing initiatives that support client retention, share-of-wallet expansion, and targeted new-logo growth * Manage digital channel strategy including paid social and search, optimizing performance across the full customer journey * Analyze campaign performance and translate insights into continuous improvement of demand programs and sales engagement Qualifications * Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered. * The innovative mentality
to develop methods that go beyond existing solutions * Ability to solve unique problems using standard and innovative solutions having a broad impact on the business. * - In-depth knowledge of Microsoft Office products. Ability to comprehend, analyze, and interpret complex business documents. Ability to respond effectively to the most sensitive issues. * to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action. * Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports. * Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and
quantitative skills with proven experience in developing strategic solutions for a growing, matrix-based, multi-industry sales environment. * Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.

## Description

Crisp Product Marketing and Sales Enablement

 * Synthesize and differentiate CBRE's Data Center offering into clear, market-ready value propositions, use cases, and proof points that enable effective selling
 * Translate complex technical and service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations
 * Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes
 * Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement

Global Market Consistency

 * Ensure consistent global positioning and messaging for CBRE's Data Center teams while enabling flexibility for individual segment or region market activation
 * Partner with global and regional marketing teams to align event strategies, investments, and campaign execution for maximum market visibility and in-person impact
 * Act as a connective layer between global strategy and segment execution, ensuring priorities, narratives, and assets are aligned across markets
 * Develop and manage a digital channel strategy for the business, including steering programming the @CBRE Data Centers LinkedIn and global web presence of the offering.

Integrated Brand-to-Demand Programs

 * Design and execute integrated brand-to-demand campaigns that move audiences from awareness and education into targeted demand generation programs
 * Build audience and persona strategies that guide content, cadence, and channel mix across digital channels including social, email, search, and web
 * Lead account-based marketing initiatives that support client retention, share-of-wallet expansion, and targeted new-logo growth
 * Manage digital channel strategy including paid social and search, optimizing performance across the full customer journey
 * Analyze campaign performance and translate insights into continuous improvement of demand programs and sales engagement, service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations * Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes * Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement Global Market Consistency * Ensure consistent global positioning and messaging for CBRE's Data Center teams while enabling flexibility for individual segment or region market activation * Partner with global and regional marketing teams to align event strategies, investments, and campaign execution for maximum market visibility and in-person impact * Act as a connective layer between global strategy and segment execution, ensuring priorities, narratives, and assets are aligned across markets * Develop and manage a digital channel strategy for the business, including steering programming


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