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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Manager, Salesforce Marketing Cloud Team Lead - **Company:** Loreal - **Location:** New York, NY, United States (Remote available) - **Experience:** Expert - **Salary:** $98,400.0 - $140,200.0 - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Cloud Computing, Code Review, Data Deduplication, Information Engineering, Extract Transform Load (ETL), Data Transformation, Data Visualization, DevOps, Domainkeys Identified Mail, Domain-Based Message Authentication Reporting and Conformance (DMARC), Enterprise Content Management, IT Management, JSON, Python (Programming Language), Node.Js, Cloud Services, Salesforce.Com, SQL Databases, Web Services, Extensible Markup Language (XML), Scripting, Sql Optimization, Data Build Tool (dbt), Sender Policy Framework (SPF), Dynamic Content, Software Coding, Software Version Control, Marketing Cloud, Custom Reports, Web Api, Crud - **Published:** September 10, 2026 - **Apply:** https://www.jobmonkeyjobs.com/career/28005967/Manager-Salesforce-Marketing-Cloud-Team-Lead-New-York-New-York-1458 ## About the Role * 5-8 years of hands-on SFMC experience, including 2+ years in a team lead role * Proven experience leading a team of SFMC developers * Deep expertise in SFMC data model design and API integration * Salesforce Marketing Cloud certifications - minimum 2 of the following: + Marketing Cloud Email Specialist + Marketing Cloud Developer + Marketing Cloud Consultant + Marketing Cloud Administrator * Strong stakeholder management skills * Excellent written and verbal communication skills * Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role. Nice-to-Have * Salesforce Certified Data Cloud Consultant * Experience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events) * Knowledge of Salesforce CRM (Sales/Service Cloud) integration patterns * Exposure to Agentforce / Einstein Copilot for marketing use cases * Experience in a global, multi-BU enterprise SFMC deployment * Familiarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch ## Description We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers - including a dedicated Interaction Studio specialist. A core dimension of this role is the coordination with business stakeholders across country and zone teams - gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team. Key Responsibilites: SFMC Platform & Technical Ownership * Own and evolve the end-to-end SFMC platform - Business Unit structure, data model, contact strategy, and security framework * Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules * Conduct technical reviews for all major initiatives before development begins * Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap * Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration) Team Leadership & Developer Enablement * Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality * Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform * Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns * Run code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar * Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged Cross-Functional & Stakeholder Leadership * Act as the primary technical escalation point for SFMC across business, data, and IT teams * Collaborate with marketing leaders to translate business strategy into platform decisions * Contribute to RFP processes, vendor evaluations, and license optimization discussions * Represent the MarTech team in enterprise technology forums and IT governance meetings * Produce and maintain technical decision records and platform documentation Technical Skills - Deep Dive * SFMC Platform - Team Lead-Level Mastery + Email Studio - Advanced dynamic content strategy, deliverability, sender authentication + Journey Builder - Complex multi-channel journey design, API-triggered journeys, transactional flows + Automation Studio - Advanced SQL orchestration, scheduled and triggered automation design + Mobile Studio - SMS, Push, LINE, WhatsApp - architecture and opt-in management + Content Builder - Content governance, reusable block strategy, template design + Analytics Builder - Custom reporting, Einstein Analytics, data visualization strategy + Contact Builder - Advanced data model design, population hierarchy, attribute group strategy + Cloud Pages - Microsite design, preference centers, progressive profiling * Development & Scripting + AMPscript - Expert level: complex lookups, nested logic, dynamic content at scale + SQL - Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio + SSJS - Server-Side JavaScript for complex scripting, API calls within SFMC + HTML/CSS - Responsive email design, cross-client rendering strategy + JavaScript - Interaction Studio beacon implementation, Web Collect SDK + REST & SOAP APIs - Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API + Python / Node.js (desirable) - Scripting for integration tooling and ETL automation + JSON / XML - API payload design, data transformation patterns * Compliance & Deliverability + Email authentication: SPF, DKIM, DMARC, IP warming strategy + Suppression and opt-out management at scale across Business Units + Regulatory expertise: GDPR, CCPA, CAN-SPAM, CASL + Consent management framework design and preference center architecture * DevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional) + DevOps & Platform Engineering - High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency + Compliance & Deliverability - Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM) + AI & Emerging Capabilities - Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory) ## Related Videos - [Meet Your New BFF: Backend to Frontend without the Duct Tape](https://www.wearedevelopers.com/videos/682-meet-your-new-bff-backend-to-frontend-without-the-duct-tape) - [Tips and Tricks for Working with JSON](https://www.wearedevelopers.com/videos/1229-tips-and-tricks-for-working-with-json) - [Shifting Stress to Progress— Understanding DevOps to do DevOps Better](https://www.wearedevelopers.com/videos/268-shifting-stress-to-progress-understanding-devops-to-do-devops-better) - [I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach](https://www.wearedevelopers.com/videos/1372-i-m-a-developer-working-in-marketing-here-s-why-tim-cadenbach) - [Rest API Antipatterns](https://www.wearedevelopers.com/videos/100208-rest-api-antipatterns) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) ## Related Articles - 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