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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM & Retention Specialist - **Company:** Time for Nature GmbH - **Location:** Wien, Austria - **Experience:** Experienced - **Salary:** €50,000.0 - €56,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, A/B Testing, Artificial Intelligence, Data Analysis, Collaborative Learning, Customer Data Management, Automation of Marketing, Shopify, Data Streaming, Systems Integration, Workflow Management Systems, Klaviyo Email and SMS Marketing, .NET Core, Dynamic Content - **Published:** September 11, 2026 - **Apply:** https://www.xing.com/jobs/wien-crm-retention-specialist-157754663 ## About the Role * 3-5 years of relevant professional experience in CRM, lifecycle marketing, email marketing, or marketing automation - ideally within D2C e-commerce. * Initial leadership experience and the ability to guide a team through change, transformation, and growth. * Strong hands-on experience with an email service provider or customer engagement platform such as Netcore, Klaviyo, Emarsys, or a comparable solution. * In-depth understanding of marketing automation, customer segmentation, lifecycle journeys, personalization, and campaign optimization. * Experience with Shopify or a comparable e-commerce platform, as well as CRM integrations and data flows. * Proven experience in optimizing processes and scaling CRM or lifecycle marketing activities. * An analytical mindset and strong Excel and data analysis skills for KPI evaluation, forecasting, and business cases. * Strong commercial understanding and the confidence to manage the full CRM value chain - from open and click rates to revenue, Customer Lifetime Value, and contribution margin. * A hands-on and structured working style, combined with the ability to improve and document processes. * Excellent German and very good English skills; French is an advantage. ## Description As our CRM & Retention Specialist (f/m/d) you will shape the strategic, technological, and operational development of our customer communication. You will ensure that our customers receive personalized and relevant experiences across every stage of the customer lifecycle. Your focus will be on marketing automation, scalable CRM processes, seamless system integrations, and increasing Customer Lifetime Value through data-driven insights and outstanding content. At the heart of this role is one guiding principle: "CRM is not a support function - it is the engine behind customer lifetime value and brand loyalty." Your areas of responsibility Strategic Responsibility * Take full ownership of our CRM ecosystem, including email, SMS, WhatsApp, direct mail, inserts, and our Premium Club. * Develop and implement a long-term CRM and lifecycle marketing strategy focused on automation, customer loyalty, retention, and Customer Lifetime Value. * Manage CRM performance based on relevant KPIs such as Customer Lifetime Value, email and automation flow revenue, retention rate, NPS, and contribution margin. * Position CRM as a strategic business partner and growth driver across the company. * Continuously develop our loyalty program to increase customer retention, Customer Lifetime Value, and profitability. * Translate customer data and business objectives into actionable CRM initiatives. Lifecycle & Automation * Design, optimize, and scale automated customer lifecycle journeys across acquisition, onboarding, engagement, retention, loyalty, and reactivation. * Expand AI-supported personalization, dynamic content, predictive segmentation, and automated CRM campaigns. * Identify and implement automation opportunities, such as automated loyalty tiering through Shopify and ESP integrations. * Continuously improve CRM workflows and processes to increase scalability, efficiency, and campaign quality. * Establish structured testing and optimization processes, including A/B testing and performance analysis. Leadership & Team Development * Lead and develop the CRM team both professionally and personally. * Guide the team through transformation, growth, and the development of specialized roles such as CRM Specialist or Marketing Automation Manager. * Define an effective team setup that supports our long-term CRM vision and business objectives. * Foster a collaborative learning culture with a strong focus on technical expertise, data-driven decision-making, and a digital mindset. * Set clear priorities, responsibilities, and performance expectations for the team. Systems, Interfaces & Projects * Ensure the seamless integration of our CRM technology stack, including our ESP, Shopify, loyalty platform, WhatsApp, and other customer-facing systems. * Work closely with Performance Marketing, IT, Content, Product, Customer Support, and other relevant departments. * Lead cross-functional projects related to customer journeys, CRM processes, data, and marketing technology. * Contribute to company-wide roadmap and strategy discussions and actively shape the development of our customer experience. * Ensure that CRM processes, responsibilities, and system workflows are clearly documented and scalable., 2. Review of your documents We'll review your application carefully and you'll usually receive initial feedback from us within 5 days. 3. Developing a use case For many roles, we'd like to find out more about your working style and your ideas through a practical task. 4. Getting to know each other If your profile is a good fit for the role, we'll invite you to a face-to-face interview. 5. Another interview if required Depending on the role and team, an additional meeting may be useful so that we can get to know each other even better. 6. Our joint decision You choose us - and we choose you. 7. Your start at Holzkern Once you've accepted the offer, we'll guide you through the next steps and work with you to prepare for your start in #TeamHolzkern. ## Related Videos - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts) - [Functions Triggers using Azure Event Grids in Azure Blob Storage](https://www.wearedevelopers.com/videos/47-functions-triggers-using-azure-event-grids-in-azure-blob-storage) - [Demografie nutzen um jedem Bewerber das passende Angebot zu machen!](https://www.wearedevelopers.com/videos/836-demografie-nutzen-um-jedem-bewerber-das-passende-angebot-zu-machen) - [Would You Buy Your Own HR? 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