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# Audience Insights & Measurement Analyst

- **Company:** Avispa Technology
- **Location:** Chicago, IL, United States
- **Experience:** Experienced
- **Salary:** $115,000.0 - $140,000.0
- **Contract:** Temporary contract
- **Skills:** Microsoft Excel, Big Data, Microsoft PowerPoint, Power BI, SQL Databases, Tableau (Software), Data Management
- **Published:** September 11, 2026
- **Apply:** https://www.careerjet.com/job/us646d54be8c8272ef7d609f664c2d53e5/eaa

## About the Role

* 4+ years in media research, audience measurement, or media analytics, network, studio, agency, or measurement provider.
 * 2+ years in a data, media, or marketing analytics role, ideally within a media or publisher environment.
 * Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
 * Advanced proficiency with Microsoft Excel and Microsoft PowerPoint.
 * Experience with Nielsen NPower and Ad Intel, with the ability to interpret audience measurement data, identify trends, develop strategic recommendations, craft data-driven narratives, support advertising sales initiatives, and quickly learn new audience measurement platforms and data sources.
 * Experience with Comscore, MRI, VideoAmp, iSpot, Nielsen Media Impact, SQL, Tableau, or Power BI is preferred.
 * Experience with multicultural audience measurement, first-party audience data, franchise audience analytics, or agency collaboration is preferred, including segmentation and panel-based research.
 * Experience with fandom-driven, unscripted, soap opera, or comparable franchises is preferred.

## Description

A leading digital streaming network seeks an Audience Insights & Measurement Analyst to deliver audience measurement, media analytics, and strategic insights that support advertising sales and audience development initiatives by transforming complex data into actionable business recommendations.
Audience Insights & Measurement Analyst Responsibilities:

 * Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.
 * Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.
 * Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.
 * Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.
 * Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables., Entity: Finance Job Family Group: Finance Group Job Description: The Finance Performance Analyst is a member of the Terminal & Pipelines Finance team which supports value cre…
 + 5 days ago


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