> Markdown version of [/jobs/ext/2866950-social-media-specialist](https://www.wearedevelopers.com/jobs/ext/2866950-social-media-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media Specialist - **Company:** Campbell Soup Company - **Location:** Camden, NJ, United States - **Experience:** Expert - **Salary:** $64,600.0 - $88,900.0 - **Contract:** Permanent contract - **Skills:** Business Analytics Applications, Data Analysis, Content Analysis, Digital Assets, Google Analytics, Video Editing, Web Performance Optimization, Data Analytics, Tools for Reporting - **Published:** September 12, 2026 - **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/18284159?backUrl=%2Fcareer%2F18284159%2FSocial-Media-Specialist-New-Jersey-Camden ## About the Role * Bachelor's degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent professional experience will also be considered. * 3+ years of social media and/or digital marketing experience, preferably within a CPG company, agency, or food, beverage, or snacking organization. * Strong understanding of social media platforms, content strategies, and social best practices. * Demonstrated ability to develop and execute social media strategies aligned to business objectives. * Experience managing content calendars, publishing content, and supporting multi-channel social campaigns. * Strong social listening, trend identification, and cultural insight capabilities. * Ability to analyze performance data and translate insights into content and engagement recommendations. * Experience establishing and measuring KPIs, engagement metrics, and content performance. * Hands-on experience creating social media content, including multimedia and digital assets. * Strong understanding of food-related content, food styling, and food photography best practices. * Excellent written and verbal communication skills. * Ability to manage multiple projects, brands, and priorities simultaneously in a fast-paced environment. * Strong collaboration and stakeholder management skills with the ability to work cross-functionally. * Passion for social media, internet culture, creators, and emerging platform innovations. * Demonstrated ability to quickly learn new tools, technologies, and digital capabilities. IT WOULD BE GREAT IF YOU HAVE... (NICE TO HAVE) * Experience working within the food, beverage, snacking, or broader consumer packaged goods industry. * Experience participating in or supporting video and photo shoots. * Experience with graphic design, creative asset development, and video editing tools. * Experience using social media management and analytics platforms such as Sprout Social. * Experience with Google Analytics and digital performance reporting tools. * Strong knowledge of creator marketing and influencer-driven content strategies. * Personal passion for food, meals, beverages, snacking culture, and culinary trends. * Ability to identify culturally relevant opportunities and bring fresh, innovative content ideas to brands. * A strong creative perspective combined with a data-driven approach to content optimization and audience engagement. ## Description * Develop and execute social media strategies that support brand and business objectives across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder's of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs. * Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities and campaign goals. * Partner with cross-functional teams and agency partners to develop channel-first content that drives engagement and brand growth. * Identify emerging social trends, cultural moments, and creator opportunities to keep brands relevant and competitive. * Maintain and optimize social media assets across owned channels, ensuring brand consistency and accuracy. * Develop and enhance social media standards, best practices, and content creation processes. * Manage content across owned social platforms while ensuring alignment to timelines, milestones, and stakeholder expectations. * Serve as a steward of brand voice, ensuring consistent messaging and storytelling across all social channels. * Drive audience growth and engagement through compelling, culturally relevant content. * Monitor and report on key performance metrics and growth trends on a recurring basis. * Leverage social listening tools and platform insights to identify opportunities, uncover consumer trends, and inform content strategy. * Translate performance data, audience insights, and social listening findings into actionable recommendations for future content and community engagement strategies. * Support content creation efforts, including multimedia, photography, video, and social-first storytelling initiatives. WHO YOU WILL WORK WITH... * Senior Manager, Social Media (direct reporting relationship) * Brand Marketing teams * Corporate and Brand Communications partners * Creative and Content Development teams * Consumer Insights and Analytics teams * Agency partners and content creators * Cross-functional marketing and commercial stakeholders supporting Campbell's portfolio of brands ## Related Videos - [AI vs Recruiters and Applicants, Turmoil in the Games Industry, What to Put on a CV](https://www.wearedevelopers.com/videos/1363-ai-vs-recruiters-and-applicants-turmoil-in-the-games-industry-what-to-put-on-a-cv) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Tokenization of Everything: Where the Real World Meets Blockchain](https://www.wearedevelopers.com/videos/1035-tokenization-of-everything-where-the-real-world-meets-blockchain) - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [WeAreDevelopers LIVE - Bitpanda’s AI First Approach](https://www.wearedevelopers.com/videos/1841-wearedevelopers-live-bitpanda-s-ai-first-approach) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job)